Junko Shimada and Marimekko Spring Summer 2018 collections

Junko Shimada Spring Summer 2018

“It generally feels a bit like a fairy story, dreamy, weird, mysterious, we need to keep a spring summer. I guess the leaves will help us to feel this way ”, – said Junko Shimada.
Junko Shimada, as engaged in fashion as she is in life, flows with the changing seasons and marvels at the coming spring. Drawing her energy and creativity in the same way as we would embrace a tree, she has rooted her rebellious spirit and her alternative chicness in an ode to nature inhabited by elves and mysterious spirits. Under dreamlike headdresses of giant leaves, the classics twist away, the basics jazz on, dresses dance with glee and blouses giggle in limpid and casual laughter.
Black, red or flesh-toned lace gives a naughty note to mechanics’ overalls and gardeners’ jackets in fluid turtle dove or straw color crepe.
Urban mouse or country chick, they don their navy, beige or scarlet Vichy wardrobe, energized with embroideries or optical raised satin stitch, which they warm with fluffy airy mesh in apple green, orange or canary yellow.
A spring daydream, a mid-summer night’s dream…

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Marimekko Spring Summer 2018

“I really don’t sell clothes. I sell a way of living. They are designs, not fashions… I sell an idea rather than dresses.” – Armi Ratia, founder of Marimekko, 1963. Spring Summer 2018 collection showcases Marimekko’s art of pring makling trough a dialogue between prints : iconic archive patterns created in 1950s and 1960s by Maija Isola and Annika Rimala meet contemporary prints by younger generation designers Paavo Halonen and Erja Hirvi.
Marimekko has always been known for its numerous stripe patterns. In 2018 Marimekko will celebrate the 50th anniversary of one of its most beloved patterns.

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