To celebrate its 75th anniversary, the Maison Balmain and its “creative” director Olivier Rousteing decided to do some sort of presentation on a barge on the Seine with fashion show, singer and dancers, to which everyone was virtually invited to watch live exclusively on Tik Tok. Press-releases with pompous announcements were massively distributed to the press about THE MOST WANTED Parisian event just before Haute Couture fashion week. RUNWAY MAGAZINE ® – International Twofold Media known Worldwide, published by ELEONORA DE GRAY, based in Paris, France.