Pharrell used natural fur. It caused massive backlash from PETA and media. Pharrell Williams and Louis Vuitton ignored it.

[{"selector":"#anim-a896b82b-a1e5-46fa-a0fe-4f6162f44c9f","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}]

[{"selector":"#anim-8235f905-fec9-4843-940c-cea6f604db9b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] See All Looks

[{"selector":"#anim-ee65d86d-9244-4f9a-b330-5d02f35268da [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-949f04b3-1aa5-4c7e-a48b-62af0ee571aa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Pharrell used Crocodile skin. It caused massive backlash from PETA and media. Pharrell Williams and Louis Vuitton ignored it.

[{"selector":"#anim-cac3ca4e-b19b-4abf-9b9c-9c4622f663c5","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}]

[{"selector":"#anim-98256032-1a8b-4754-b5d8-cbd94f7e27c7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-e0e982ed-c695-4b79-90eb-97b6dd60e298 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.0914079785844453%, 3.7151136860551626%) scale(1.3246753246753247)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] See All Looks

[{"selector":"#anim-b5a95728-f208-42a4-ad0d-4ffc06fcffe4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-32070a46-a4af-471c-9daa-a7f5dd9b4861 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Pharrell was told by Pietro Beccari to use Louis Vuitton chequerboard pattern all over and everywhere with the STAMP “Registered Louis Vuitton trademark“

[{"selector":"#anim-4cb3f2d8-e751-4845-a3e2-d5465dcd4adb","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}]

As it turns out Louis Vuitton lost all cases for registration this pattern as a trademark, and Pietro Beccari decided to use Pharrell and the stars he gathered to STAMP

[{"selector":"#anim-a00a5282-7370-4c97-ad36-0b3f9ae65dce","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}]

[{"selector":"#anim-bf27febc-554d-47f9-b4ac-97463b9a1298 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-c1a91b34-2443-4b2b-8f98-6bc8010711ea [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] SCOOP BEHIND

READ Scoop behind Louis Vuitton chequerboard pattern by Pharrell Williams HERE

[{"selector":"#anim-86c22291-b0ec-4048-baa2-2a9b99d9d5ba","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}]

Louis Vuitton damier CANCELLED, NOT REGISTERED

[{"selector":"#anim-475fabc5-197d-4651-871f-29fcd7ada3d4","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}]

[{"selector":"#anim-423bae34-71d5-40c8-8cb6-da2d0de15db1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-36.732017901104754%, 0, 0) translate(9.157509157509159%, -3.3835384306696836%) scale(0.8168498168498168)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

[{"selector":"#anim-51e9b180-a509-455f-81ec-52321e7400b2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-59.14051664889952%, 0, 0) translate(8.710801393728223%, -1.7485910643575993%) scale(0.8257839721254355)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

[{"selector":"#anim-efe78913-33c9-4e21-b6b0-98dff9ddbbd6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(11.201832452701058%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-a4bb198c-028a-497c-bb22-a19d7f4fe0e5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-f0cedba8-ec8f-4f8a-8bbe-f0d0b48935e2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.976542574652575%, 0, 0) translate(11.792452830188683%, -6.871751992659342%) scale(0.7641509433962264)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

[{"selector":"#anim-1924f31e-c872-4f25-addd-baff2f2888f7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-10.609243458457412%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

[{"selector":"#anim-3311915e-f65a-4408-bc45-65726d08761c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-25.06133765483406%, 0, 0) translate(12.62626262626263%, -0.1852980879710695%) scale(0.7474747474747474)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Read Scandals about Pharrell collection at Louis Vuitton here

[{"selector":"#anim-1ee654a2-df34-4d49-9937-739c532c7e19","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-0aefbd79-8ad0-47c0-9fab-73d42c367cec","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}]