Anne Hathaway and Cillian Murphy for Versace Icons. Story by RUNWAY MAGAZINE. Photo Courtesy: Versace / Mert Alas & Marcus Piggott.
In the panorama of fashion and cinema’s illustrious collaborations, few resonate with the vibrancy and vivacity of Versace’s latest Icons campaign. Anchoring this grand visual narrative are Anne Hathaway and Cillian Murphy, embodiments of the Versace ethos—glamour infused with strength and individuality. Today, we delve into this iconic duo’s journey with the Italian luxury brand, a narrative captured through the lens of the legendary photographers Meet & Marcus.
Anne Hathaway: A Versatile Muse
Anne Hathaway’s alliance with Versace is a testament to a shared vision of empowerment and elegance. Hathaway, a longtime muse for Donatella Versace, has graced many a red carpet in the brand’s striking designs, including a memorable appearance at last year’s Met Gala. Her participation in the new Icons campaign is a continuation of this storied partnership. Photographed in a series of Versace’s leather corsets, denim essentials, and slinky knit dresses, Hathaway brings a magnetic energy and authenticity to every frame.
Reflecting on her association with the brand, Hathaway shares, “I have met so many Versace women who are powerful, emotionally available, ambitious, substantive, funny, fierce, loving, singular, sexy, smart, talented, generous, very much like Donatella. I have observed that a Versace Woman is herself. I am so thrilled and honored to be considered a Versace Woman and am overjoyed to reunite with the Versace family for another Icons campaign.”
Cillian Murphy: The Embodiment of Versace Man
Joining Hathaway in the campaign is Cillian Murphy, an actor whose versatility and intensity on screen are matched by his sartorial elegance off it. Murphy’s collaboration with Donatella Versace for the campaign reflects a shared creative spirit, from selecting image references to choosing the evocative music of Fountains D.C. for the campaign’s video. Murphy, dressed in a collection that emphasizes well-cut, empowering designs crafted from high-quality fabrics, represents the quintessence of the Versace man—iconic, direct, and strong.
Donatella Versace herself notes, “When I saw Cillian on the set of the shoot, I saw the Versace man in him right away. Strong, direct and iconic! Cillian is one of today’s best actors and I admire and respect him so much. I hope you all love the campaign as much as we loved shooting it.”
The Vision of Donatella Versace
At the heart of this campaign is Donatella Versace’s vision—a celebration of individuality and strength through fashion. Her words for Anne Hathaway highlight the symbiotic relationship between the muse and the creator: “Anne Hathaway, what a talent you are. I am so proud to see your Versace Icons evolution. The collection comes to life when I see you wear it- and your magic comes through in every image. You are… Very Versace.”
The Icons campaign, as unveiled today, is not just a showcase of Versace’s latest designs. It is a narrative of empowerment, a dialogue between the brand and its muses, and a testament to the enduring legacy of Donatella Versace’s vision. Hathaway and Murphy, through their authenticity and artistic prowess, bring to life the essence of Versace—bold, individual, and unapologetically glamorous.
In celebrating Hathaway and Murphy, Versace celebrates the diversity and strength of character that define its ethos. The Icons campaign, thus, stands as a beacon of inspiration, urging us to embrace our unique identities with confidence and elegance.
