Dior Fall Winter 2025-26 Campaign “Time Travel in Velvet and Vision”. Story by RUNWAY MAGAZINE. Photo Courtesy: Dior.
In its Autumn-Winter 2025–2026 campaign, Dior delivers more than a collection—it stages a temporal ballet. This is not merely fashion; it’s a layered dialogue between past and present, memory and reinvention, reality and illusion. Under the poetic eye of artist-photographer Tim Walker, the House of Dior reshapes its legacy with a narrative steeped in metamorphosis.
The setting is Hatfield House, a historic English estate echoing with literary ghosts and aristocratic grandeur. And at the heart of this dreamlike mise-en-scène? Orlando—Virginia Woolf’s gender-shifting, time-traveling protagonist. A fitting spirit-guide for a collection that questions and dissolves borders: between woman and man, old and new, garment and persona.
This campaign is a visual allegory. Models pass through portals—literal and figurative—echoing Woolf’s concept of identity as fluid and ever-evolving. Clothes do not dress the body; they transform it. Crinolines are shorn for modern mobility. Corsets are unfastened, adapted, unburdened. Zip systems reshape silhouettes without imprisoning them. Jackets—perhaps the most democratic of garments—appear in multiple iterations: draped in velvet, structured in technical fabric, and yes, even in denim.
What results is not nostalgia but echo. Dior draws from its own archive not as a vault, but as a wellspring. Gianfranco Ferré’s architectural white shirts return with defiant ruffles. John Galliano’s iconic J’adore Dior T-shirt emerges anew, now bejeweled and baroque. The Dior of yesterday is not resurrected—it is reanimated.
And this revival does not stop at clothing. Footwear borrows from the boys’ club—Dior Dandy derbies, Novel loafers, and Century boots anchor the campaign with polished irreverence. Handbags, curved and tactile, flirt with sculpture. The D-Journey in scarlet. The D-Céleste with fringe like comet tails. Even the berets, elegant to a fault, seem to whisper secrets from another century.
It’s a campaign built on contrasts: softness and sharpness, the utilitarian and the poetic, literature and fashion. But more than anything, it is an assertion that clothes can be a vector of identity in flux. As if Woolf’s Orlando stepped out of the page and into velvet boots.
With every frame, Dior offers a quiet thesis: that fashion, like narrative, holds the power to transgress, to transcend, and to transform. And in doing so, it leaves us standing—somewhere between the mirror and the dream—with the elegant dissonance of who we were, and who we dare to become.
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