For the first time Giorgio Armani appeared in Web3 or Metaverse in the publication of RUNWAY MAGAZINE dedicated to the Spring Summer 2023 season together with other Italian brands.
It is a first Web3 interpretation of collections of Giorgio Armani, bringing this wonderful brand to the feature with the help of new technologies, giving new interactive reading experience.
Then the Haute Couture collection Spring Summer 2023 of Giorgio Armani was presented in an immersive RUNWAY MAGAZINE Web3 publication dedicated to Haute Couture.
RUNWAY MAGAZINE Web3 offered to the readers / viewers new fascinating, immersive experience.
Metaverse or Web3 magazine is a 3d version of magazine. In other words, what we see on a web-site: text, images, videos, java scripts to animate some elements – all these elements of publication we see in 2d – Web2. Web3 allows us to see the same elements but in 3d, and instead of white background, usual for web-sites (Web2), we can use an architectural structure, and place in this 3d environment texts, images, videos, animations, and 3d objects in 3d.
Read more about RUNWAY MAGAZINE Web3 / Metaverse publication experiences HERE.
In this Web3 experience we used integrations of Unity, WebGL, Maya – Autodesk, Blender, Ready Player Me, Spatial technologies. The concept, design, development are intellectual property of RUNWAY MAGAZINE / RUNWAY STUDIO WEB3.
Fair Use Disclaimer for RUNWAY Web3 Publication / RUNWAY Immersive Experience
RUNWAY Web3 Publication / RUNWAY Immersive Experience is a new form of media expression intended solely for entertainment and educational purposes. This metaverse experience utilizes images of mentioned fashion brands to create a 3D models and interactive environment, allowing users to engage with the content in a novel and immersive way.
No products or services are sold through this experience. The use of concept and / or design of mentioned luxury brands falls under the doctrine of fair use, as it is intended to provide commentary, education, and entertainment for RUNWAY readers without infringing on their rights or those of their affiliated entities.
Key Points of Fair Use:
- Purpose and Character: This experience is non-commercial and created for entertainment and educational purposes only. It transforms the original works to create a new, immersive experience.
- Nature of the Work: The use involves copyrighted designs of luxury brands that are publicly available and widely recognizable.
- Amount and Substantiality: Only the necessary portions of designs were used to achieve the experience’s educational and entertainment objectives.
- Effect on the Market: This project does not compete with or substitute for the original works. It aims to enhance the fan experience without affecting the market for mentioned luxury brands.
If you have any concerns or believe that any content
