Max Mara Fall Winter 2024-2025 “Vignettes of poetry and self-expression”. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Max Mara.

In a tribute to the timeless elegance of the Belle Époque and the allure of subtle glamour, Max Mara’s Fall Winter 2024-2025 collection, unveiled amid an accidental prelude of urban chaos, unfolded a narrative of sophistication and self-expression. This season, under the creative direction of Ian Griffiths, Max Mara turned to literary muse Colette, a figure synonymous with the era’s grace and the introspective depth of her prose, mirroring the brand’s ethos of understated elegance and mature, liberated femininity.

As attendees gathered, a serendipitous delay outside the venue set the stage for an unexpected commencement, drawing the crowd’s attention from their languid preoccupation to the runway’s spectacle. The collection itself served as a testament to Max Mara’s commitment to crafting narratives of empowerment and refined taste, with Griffiths drawing parallels between Colette’s evocative simplicity and the brand’s design philosophy.

The presentation was a celebration of grown-up sensuality, grounded in the brand’s signature tailoring and luxurious fabrics. The collection reimagined 1920s undergarments in modern silhouettes, such as flannel all-in-one rompers, introducing a tactile dialogue between the past and present. The attention to detail was evident in the nuanced craftsmanship, from fagotting-stitch seams edged in leather to the gentle arc of cable knit dresses, encapsulating the collection’s poetic undercurrent.

Skirts with triple volants and cashmere pieces adorned with zigzag finishes highlighted Max Mara’s flair for blending traditional elegance with contemporary design. Outerwear, a hallmark of the brand, was reinterpreted through a double-breasted charcoal overcoat and a black dress with a cinched waist, featuring cocoon back details that nodded to Griffiths’ own sartorial journey and wild youth under Ossie Clark.

Max Mara’s Fall Winter 2024-2025 collection, “Vignettes of Poetry and Self-Expression,” thus stands as a homage to the women who, like Colette, navigate life’s tapestry with poise, experience, and an unyielding sense of self. It’s a narrative that celebrates the beauty of maturity, the elegance of simplicity, and the enduring charm of the Belle Époque, inviting us to appreciate the quiet glamour and profound narratives woven into the fabric of our daily lives.

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