Reality is in Runway animated movie. A 2D Holiday Animation Brings Print, Digital, and Web3 to Life Across New York and Paris. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Illustrations: Runway Studio Web3.

RUNWAY MAGAZINE® unveils a cross-format animated story celebrating fashion, storytelling, and the evolution of media — with print, digital, and Web3 converging in a global holiday journey.

PARIS / NEW YORK — In an era defined by simulated realities and disposable content, RUNWAY MAGAZINE® makes a bold editorial statement:
Reality is not a trend. It’s what we’ve already published.

In a world saturated with simulations, RUNWAY MAGAZINE anchors itself in three things that still matter: print, digital, and Web3.

This season, the magazine unveils “Runway Wish” — an animated short film that moves across continents, timelines, and formats, all tied together by a single character: the magazine itself.

Set in a 2D illustrated world styled after mid-century elegance, Runway Wish tells the story of modern readers — anthropomorphic animals dressed in 1950s fashion — who carry a physical copy of RUNWAY across New York and Paris. The magazine appears in café scenes, fashion photo shoots, on digital tablets, and inside holographic billboards. At every point, it bridges generations, formats, and cities.

This is not nostalgia. This is a statement.

RUNWAY MAGAZINE is shown as it is in real life — in print, in digital, and now in Web3. The animation includes nods to its digital edition, real-world editorial covers, and future-facing projections in AR and virtual reality.

From the illuminated façade of Galeries Lafayette, where a Web3 portal opens from the cover itself, to Times Square and the Brooklyn Bridge, where phones and tablets light up with RUNWAY’s presence, the message is clear:

Reality is not fiction.
It’s what’s already been printed.
And RUNWAY printed it first.

Runway Wish is not just a holiday video. It is a declaration of editorial continuity in a fragmented media landscape. The format may shift — from page to pixel to protocol — but the authority remains the same.

One journey. Many stories.
Wherever you are.