Runwayland Immersive Visit. Re-Inventing the Runway Web3 experience “Runwayland”. Photos / Videos / Music / Concept / 3D Development / Web3 Development and Concept: Eleonora de Gray, Guillaumette Duplaix, Ana Topi / Runway Studio Web3 / Runway Magazine. Music: Alena Smirnova, Alex Productions, Lite Saturation, Serge Quadrado.
✦ A Prelude to the City Experience
What if journalism didn’t just inform, but enveloped?
What if fashion wasn’t worn, but inhabited?
Welcome to Runwayland—our immersive city of light, designed not just to be seen, but to be felt.
This is not a game.
Not a showroom.
Not an app built for speed or trend.
This is a philosophical landscape, sculpted in collaboration with architects, artists, designers, and thinkers—
where every corner tells a story,
every outfit holds a metaphor,
and every building hums with the pulse of who we are,
and who we are becoming.
We didn’t build Runwayland to sell.
We built it to reflect—
to let you walk inside the questions that shape our century:
What does liberty look like?
Can creativity be worn?
Is empathy visible?
What happens when vitality wears boots and rhinestones?
At the center of this futuristic city lies an experience we call the Four Pillars of Humanity.
It is not a game. It is not a costume change. It is ritual—a personal transformation, drawn from centuries of fashion history and philosophy. Each Pillar is an emotion made wearable. Each phrase is a doorway.
You’ll choose who you are.
And in return, the city will show you how that looks.
This world isn’t made for passive scrolling.
It’s for wandering.
It’s for those who still believe beauty is not an algorithm—
but a heartbeat.
So don’t ask what it’s for.
Ask what it might unlock.
Enter when you’re ready.
We’ve kept the lights on for you.
✦ RUNWAYLAND by Night
✦ RUNWAYLAND by Day
✦ Why It Was Built: Journalism Beyond the Page
Runwayland is not a virtual showroom.
It is not a metaverse fashion mall.
It is not a marketing stunt.
It is a new language—an immersive way to publish stories, present investigations, and create emotional experiences around culture and fashion.
Since 2022, we have worked with architects, designers, historians, and digital artists to shape what we believe to be the next evolution of media:
World-based journalism.
Where articles are not just read—they’re explored.
Where values like liberty, creativity, empathy, and vitality are not headlines—they are rooms, outfits, perspectives.
The era of passive content consumption—of one-sided entertainment—is dissolving. What replaces it is not just interaction, but immersion.
Where stories unfold in dimensions.
Where fashion is not only shown—but felt.
Where heritage is not just archived—but walked through.
Why do we visit cities in real life?
For beauty.
For perspective.
To feel part of something larger.
Runwayland does the same—through your browser, or through your headset.
This is the editorial city-state.
This is the journalistic space of tomorrow.
And we built it now—not because the world is ready, but because it will be.
✦ The Function, Simply Put
Runwayland is an immersive extension of our editorial voice.
It transforms storytelling into experience, making articles, fashion archives, and brand values accessible in three-dimensional space.
It enhances memory, builds emotional engagement, and redefines how audiences interact with content—by living it.
✦ Tips – How to use Runway Web3 – Runwayland
RUNWAY Web3 experience / Web3 publication is accessible on all computers, it is also adapted for slow internet connection. All connections to the Web3 environment are private. This experience is also adapted for mobile devices, installation of an app is required. It is also accessible with VR Meta Quest Glasses and Apple Vision Pro by adding direct link.
You don’t need to register an account to explore.
Use your mouse to drag the screen in front of you to turn around.
To move around use keyboard keys: “W, A, S, D”. If you have an obstacle – just jump by pressing “SPACEBAR”. You can also choose the location and with your mouse click there.
Use your mouse scroll wheel to get closer to something or take distant view.
Use “Spacebar” on keyboard to jump. Express reactions “C,1,2,3,4”.
Use “F” to drive, to ride, to change the looks.
To have a full experience keep your sound on.
If for some technical reason the Web3 screen is dead or you really stuck just reload the page by pressing “F5”.
✦ Just few words about your privacy
The several software integrations we use permits us to create Metaverse / Web3 experience, and can offer improved data privacy for readers, as this integration is only available in your browser, these software integrations do not rely on centralized servers or platforms that can collect and monetize your personal information. No IP, no country, or any other personal information is collection. No your email address, or name are required to use Runway Web3. What we collect from you is just “1 View” – that’s all.
The advent of a new Web3 version of the RUNWAY MAGAZINE has transformed experiences by enabling to interact with others in a realistic virtual environment in real time.
LISTEN CAREFULLY BECAUSE THERE ARE STORIES TO EXPERIENCE – KEEP YOUR SOUND ON !
In this Web3 experience we used integrations of Unity, WebGL, Maya – Autodesk, Blender, Ready Player Me, Spatial technologies. The concept, design, development are intellectual property of RUNWAY MAGAZINE / RUNWAY STUDIO WEB3.
Disclaimer for RUNWAY Web3 Publication / RUNWAY Immersive Experience
RUNWAY Web3 Publication / RUNWAY Immersive Experience is a new form of media expression intended solely for entertainment and educational purposes.
The characters, fashions, environments, architectural structures, and artworks depicted in RUNWAYLAND are entirely fictitious. Any resemblance to real-world locations, events, artworks, fashion houses, or architectural designs is purely coincidental.
All visual and auditory elements are the result of original creative expression developed exclusively for the RUNWAYLAND immersive experience. This includes—but is not limited to—character designs, costumes, digital environments, building forms, symbols, and narrative constructs.
Any perceived similarity to existing trademarks, cultural landmarks, or intellectual property is unintended and should not be construed as an endorsement, association, or factual representation.
If you have any concerns or believe that any content within this project infringes upon your rights, please contact us, and we will address the matter promptly.
