40th Anniversary in Armani / Silos museum “THE WAY WE ARE”. Review by RUNWAY MAGAZINE.

“THE WAY WE ARE”, an exposition celebrating 40th anniversary of opening of Emporio Armani in Milan. A 360-degree exhibition that narrates and ignites the egalitarian spirit of Emporio Armani, retracing the past to speak about the present. Four decades of a “container” brand in which everyone can find something and make it their own.

Emporio Armani since 1981 has been a barometer of elegance and grace. “THE WAY WE ARE” underscores the dynamic and democratic spirit of Emporio Armani, which since 1981 has echoed and interpreted the way people live in metropolitan cities, reflecting and celebrating the brand’s contemporary and inclusive attitude.

This is the exhibition-manifesto that captures the essence of Emporio Armani: four decades of the brand’s history showcased through clothes, images and videos that summarise its spirit and philosophy.

On April 30th, 2015 Giorgio Armani opened Armani/Silos museum or exposition space in Milan’s Via Bergognone 40. Originally the granary of a major international company constructed in 1950 and measuring around 4,500 square meters on four levels. Giorgio Armani decided to call it Silos because this building used to store food which is essential for life. For him clothes are essential part of life, as much as food.

To celebrate an anniversary is not only a chance to celebrate a milestone, but also to reflect on the past. What has made Emporio Armani so enduring? Its values – cornerstones of contemporary society, relevant in 1981 as they are today.

Identity, community, sustainability these are the principles at the heart of Emporio Armani which we want to celebrate in its 40th year. They tie us one another, they’re our shared heritage and our future. In celebrating Emporio Armani, we also celebrate what makes us who we are today.

Following the 40th Anniversary fashion show, “The Way We Are” retrospective dedicated to many great photographers and artists reunited to celebrate the great designer.
3 creators reimagine and reinterpret photographer Aldo Fallai’s iconic images, adding their own unique point of view and special twist.