Balenciaga The Simpsons Spring Summer 2022. Review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. . The special guests attended the Balenciaga and Simpsons premiere tonight: Naomi Campbell, Bella Hadid, Kendall Jenner, Anna Wintour, Cardi B, Isabelle Huppert, Lewis Hamilton, Elliot Page.
Well…. Tonight Balenciaga showed a cartoon collection – a special episode of “The Simpson”, a famous cartoon from 90s, which wore off long time ago like an old perfume.
We used to say “it’s so last season”, perhaps today we should say “it’s so last NFT” (NFT – Non fungible token). Although it was not really an NFT, it was a 2d cartoon. The Simpsons made a show, the cartoon characters wore cartoon Balenciaga coats and shoes, with the presence of cartoon Anna Wintour wearing cartoon dress from Alexander McQueen Resort 2018, illustrated by the Simpsons team.
I don’t know how “cool” or artistic was it, but I personally think it was another “red carpet fiasco” like fiasco with another Kering owned brand Gucci in Milan – a Gucci Vault.
Owner of the Balenciaga brand probably thought that they already showed the Spring Summer 2022 collection in June 2021, during the Haute Couture fashion week in Paris. So this time they just have to surprise us with a performance and have fun… Well… with all appreciation to any artistic performance, sarcasm, and crude jokes – that was not a surprise, and not fun… it was something what makes you burp…
From the looks of it François-Henri Pinault, CEO of Kering, the luxury group who owns Balenciaga, and designer Demna Gvasalia for Balenciaga, laughed and enjoyed very much 10 min of this Balenciaga Simpson “episode”…
“We needed something fun to happen,” – said Demna Gvasalia, designer for Balenciaga. Whatever makes you laugh, dear…. He always loved the Simpsons, farts and burps, vulgar and stupid jokes… How fun could be it: eat baguette, drink champagne from the bottle, listen Charles Trenet song and burp? Fun indeed… crude… but totally fun in the eyes of François-Henri Pinault and Demna Gvasalia.
Or was it another refine answer from Kering to Louis Vuitton, who created very cute musical animation in 2020 (for Spring Summer 2021 menswear)?
Or was it a dare to go Monty Python? Well, there’s a fine but very distinguished line between crude and refine humor, say sarcasm, and just plain stupid and vulgar. Burp and Fart drinking champagne in Paris, wearing Balenciaga, how refine and sarcastic could it be?
It looked like Balenciaga in fact had nothing to show, not even single shoe. So that the Simpsons will do with cliché spiced up by dull jokes burps and farts. Getting original and all… choice of this overused cartoon in little cinema, Théâtre du Châtelet in Paris, with presence of few personalities dressed for red carpet had a bad after-teste of Cannes Film Festival. Or in the language of The Simpsons – “10 min of holly crap!” That’s all!
See the red carpet looks HERE.