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BLUE color – history and values

Posted by Guillaumette Duplaix on 30th January 202026th August 2022

BLEU, Couleur de l’année 2020

Depuis une vingtaine d’années, PANTONE, la référence mondiale des nuanciers donne la tendance. La couleur de référence pour 2020 est :
Classic Blue 19-402
Reproduction print & web :
HEX #34558b
CMYK 88 – 67 – 20 – 0
RGB 51 – 85 – 139

Classic Blue Pantone COY 2020
Reproduction interior 
L’origine du BLEU remonte à plus de 3 milliards d’année avec les premières formes de vie. Notamment les algues bleues.
Le BLEU est absent de l’art préhistorique et dans les rites, cette couleur est moins présente que le Blanc, le Jaune, le Rouge ou le Noir.
Les Grecs de l’antiquité n’avaient pas de terme pour désigner le BLEU. Dans l’Ancien testament, il n’y aucun écrit non plus.
En fait, le BLEU est resté discret jusqu’au XIIème siècle
Le BLEU considéré comme couleur nouvelle au XIVème siècle
Couleur préférée du XVIIIème siècle jusqu’à aujourd’hui

Comme couleur naturelle, nous avons vu apparaitre l’anurite et le lapis-lazuli. Ces pigments exigent d’être broyés et lavés minutieusement.
En revanche, le BLEU égyptien et le smalt sont des créations de l’homme.

Dans les pays occidentaux, le BLEU a une excellente réputation. Pourtant, cette couleur a été longtemps méprisée, même redoutée.

Dans l’occident antique, les romains avaient très peur de cette couleur parce qu’utilisée par les barbares qui se teignaient le visage et le corps avec du pastel bleu. Ce bleu foncé était tiré du guède, une plante (isatis tinctoria), dont les Bretons et les Celtes se peignaient le corps pour apparaître redoutables au combat, telles des “armées de spectres” (Tacite). Ce guède est le pastel qui fera prospérer des siècles plus tard, la région de Toulouse (France).

Le Proche-Orient est très partagé avec le BLEU, voici quelques exemples :
Pour le Coran, les coupables exclus du paradis au jugement dernier sont qualifiés de « bleus ». Certaines dynasties obligeaient les juifs et les chrétiens à s’habiller en bleu afin de les différencier.
En Syrie, une personne au caractère sournois a les os bleus.

La fête arabe, ou Pleureuses au Caire, Emile Bernard, 1894, une symphonie en bleu, l’indigo est la couleur du deuil en Egypte

En Egypte, une mauvaise journée est bleue.
En terre d’Islam, c’est une couleur magique ayant le pouvoir d’apporter malheur ou bonheur.
Et en même temps, l’Orient musulman protège les enfants avec une pierre bleue.

En Asie, le BLEU n’a pas du tout bonne presse. Une couleur marquée de connotations négatives.
En Turquie et dans toute l’Asie Centrale, le BLEU a été longtemps la couleur du deuil.
En Chine, le BLEU représente le tourment, évoque les spectres.

En Inde, le BLEU est abject, attire le malheur. Dans ses nuances plus foncées, le BLEU est lié à la passion érotique. Le dieu Krishna est toujours peint en BLEU.
De plus, le BLEU est associé au deuil. Aucune hindoue attachée à la tradition et quelque soit sa caste portera un sari BLEU si son mari est en vie.

Dans la culture amérindienne, le BLEU est relié à l’ouest, maison de la mort. Etre visité en rêve par un esprit avec une plume BLEUE est un très mauvais présage.
Nous constatons que le BLEU triomphe en occident.

Comme je vous précisais en introduction, le BLEU reste discret jusqu’au Moyen-Âge.

Au XIIème siècle, porté par l’adoration de la vierge le BLEU prend une place importante. Le BLEU est demandé par les rois, les aristocrates et ensuite la société.
A la fin du Moyen-Âge la hiérarchie des couleurs est réorganisée et le BLEU domine.
A partir de ce moment, le BLEU évoque la royauté, la noblesse, l’amour, la paix.
La popularité du BLEU se poursuit durant la Renaissance jusqu’à nos jours.

Le BLEU est la couleur préférée en Europe, Etats-Unis et Amérique latine.
Couleur qui rassure, rassemble… Du jean aux emblèmes des organismes internationaux comme, par exemple, les casques bleus, le drapeau de l’Union Européenne.

En conclusion, Le BLEU est une couleur « facile » aujourd’hui mais avec un passé à ne pas négliger.

Si vous souhaitez présenter votre travail, votre image… Soyez informé et prêt à véhiculer le BLEU en ayant toutes ces données car le monde bouge, évolue… Mais les traditions restent.
C’est là où mon expertise est indispensable car je vous accompagne dans votre communication dédiée sur le BLEU.

Cet article est un extrait des principales informations à retenir du BLEU.

Guillaumette Duplaix
Expertise Couleurs



Posted from Paris, France.




















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