Chanel Metier d’Art Pre-Fall 2024 Manchester “Post-industrial Metropolis”. Story by RUNWAY MAGAZINE. Photo Courtesy: Chanel.
Chanel, the epitome of timeless elegance, recently took the fashion world by storm as it ventured into the heart of Manchester, a post-industrial metropolis known for its vibrant culture and undeniable spirit. Stepping away from its traditional Parisian settings, the iconic fashion house embraced the urban streets of northern Britain to unveil its mesmerizing Metier d’Art Pre-Fall 2024 collection.
Against the backdrop of a city renowned for its football fervor and infamous rainfall, Chanel’s arrival brought a fresh and daring energy. This collection, a curated selection of pieces from the late 1980s and 1990s designed by the visionary Karl Lagerfeld, exuded a playful charm that resonated with the essence of the working-class women Coco Chanel once envisioned dressing. Some modern oversized “puffy” sweaters were added by Virginie Viard.
The show was a celebration of the brand’s heritage, featuring a captivating fusion of classic Chanel elements and contemporary street-style influences. From timeless tweed suits reimagined in various forms, including knee-length silhouettes and A-line minis, to innovative pairings such as cycle shorts layered elegantly under coats, the collection seamlessly merged sophistication with a touch of rebelliousness.
The ambiance of the New Wave era enveloped the runway, with models donning Beatle caps, chain belts, and ensembles that paid homage to the edgy club culture of the past. Black patent leather outfits adorned with a rain-spattered effect and baby-doll dresses featuring bodices embellished with double-C safety-pin or vinyl-record jet embroidery captivated the audience, showcasing Lagerfeld’s unparalleled creativity and attention to detail.
What sets Chanel’s Métiers d’Art shows apart is their emphasis on craftsmanship, highlighting the mastery of the specialized couture houses under the Chanel umbrella. Lesage’s intricate embroidery, Goossens’ exquisite jewelry, Le Marie’s delicate feather work, and Barrie’s luxurious Scottish cashmere knits were showcased, emphasizing the meticulous artistry and dedication that underpin every Chanel creation.
By bringing couture to the streets of Manchester, Chanel not only paid tribute to its iconic founder but also made a statement about inclusivity and the universal appeal of luxury fashion. The collection’s fusion of timeless elegance with urban sensibilities served as a testament to the brand’s ability to evolve while staying true to its heritage.
In a world where fashion continually evolves, Chanel’s Metier d’Art Pre-Fall 2024 collection in Manchester was a testament to the brand’s ability to reinvent itself while preserving its legacy, showcasing that elegance knows no bounds and can be found amidst the dynamic streets of a bustling metropolis.
Chanel’s foray into Manchester will undoubtedly leave an indelible mark on the fashion landscape, redefining the boundaries of haute couture and urban fashion with sophistication, flair, and a touch of rebellious spirit.