Christian Cowan Spring Summer 2021 New York Digital Fashion Week. One and only remarkable video presentation during this New York Digital Fashion Week, which is more than usual went from dull to duller. All Profits from this collection Christian Cowan decided to donate to the Loveland Foundation.
Shooting the fashion week presentation didn’t come without its challenges while coordinating set times in London, New York and Los Angeles over three days with additional talent Heidi Klum, Marc Jacobs, Jade Thirlwall, Ava Max, Violet Chachki, Gus Kenworthy, Hanne Gaby, Aweng Chuol, Helena Christensen, Parker Kit Hill, Khadijha Red Thunder, Trey Trey, Symone, Teddy Quinlivan, Sean Bankhead, AJ Harris, Isis King, and Drebae.
Christian Cowan customized the Segway Ninebot KickScooter Air T15 and the yet-to-be released Ninebot eMoped in bright glitter and crystal details that was then featured in the designer’s New York Fashion Week video. Lil Nas X, Amanda Lepore, Suzanne Bartsch, Jari Jones, and Chella Man all made appearances in the video alongside the custom Segways.
It was this innovative design that led to the collaboration. When asked about the partnership, Christian Cowan quipped, ‘I’m so excited to be working with Segway on this partnership. Segway has given me total freedom in my design process to create special hand-crafted glitter vehicles for my muses that are part of my collection. As I’m always on the go and constantly want to choose alternatives that are more eco-friendly, I love being able to create something that not only is efficient and functional, but also fabulous.”Christian Cowan partnered with Lil Nas X to create a collaborative unisex ready-to-wear collection with 100% of profits benefitting Atlanta’s Black queer youth community through creation of fund at the Loveland Foundation.