Dior Fall Winter 2022-2023 campaign

Dior Fall Winter 2022-2023 campaign by photographer Brigitte Niedermair. Story by RUNWAY MAGAZINE.

Read review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE about Dior Fall Winter Ready-to-Wear collection HERE.

Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair - Runway Magazine
© Brigitte Niedermair for Dior

The House is unveiling the campaign for the Maria Grazia Chiuri-designed Dior Autumn Winter 2022-2023 ready-to-wear line, which celebrates The Next Era, the mesmerizing Mariella Bettineschi work that served as the backdrop for the runway.

Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair - Runway Magazine
Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair

A gallery of female portraits borrowed from the history of painting – from the sixteenth to the nineteenth century – becomes the starting point for a reflection on the views that have conditioned women from yesterday to today.

Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair - Runway Magazine
Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair

Through the lens of photographer Brigitte Niedermair, the models echo these iconic figures, embodying the experimental audacity of the collection amid a hushed decor subtly evoking that of a cabinet of curiosities.

Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair - Runway Magazine
Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair

From clothing to accessories, the creations transform the Dior legacy by blending aesthetics and technology.

Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair - Runway Magazine
© Brigitte Niedermair for Dior

The emblematic Bar jacket is adorned with technical inserts created in collaboration with Italian start-up D-Air lab, while reinterpretations of the Dior Bobby, Lady Dior and Lady D-Joy bags through the prism of modernity exalt the ateliers’ virtuoso savoir-faire.

Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair - Runway Magazine
© Brigitte Niedermair for Dior

These images that symbolize power, strength and passion stand as an ode to Dior’s inventiveness, linking past, present and future.

Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair - Runway Magazine
© Brigitte Niedermair for Dior

D-Air lab is an innovative Italian start-up founded in 2015 by Lino Dainese. Architect Silvia Dainese Gris is leading this special project for Dior.

Dior Fall Winter 2022-2023 campaign © Brigitte Niedermair - Runway Magazine
© Brigitte Niedermair for Dior


Posted from Dior Paris, France.