Dior Spring Summer 2022 Men “Dior Cactus Jack“. Review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE.

Christian Dior and Texas, “Dior Cactus Jack“. Who would have thought. It’s not very clear why LVMH (parent company) ever wanted to have this house if didn’t want to keep the identify and style of Dior. LVMH already made its move to Texas when several years ago opened Louis Vuitton manufacture in Texas. And now Dior goes to Texas, with sculls, cactuses hoodies and cowboy boots. Oh… “it is very Dior” someone may say. Although it is not about house collections for young generation. It’s just another house, without roots.

Can anyone say the difference between men collections from Louis Vuitton Dior or Gucci? I can’t. “Bobo” (Bohemian) looks, robber crocks, ugly socks. “It’s all Dior”. Strangely enough press-release says “Christian Dior traveled to the United States in 1947, a few months after his first collection; one of the destinations of this American odyssey was Texas, with its extraordinary landscapes of large canyons and immense deserts which mark the spirits; just like the energy of this country which is embodied in “the faith in the life of this confident people” – in the words of the couturier-founder.” And let’s not to forget the rap… lots and lots of rap.

It’s so Dior!

“Dior Cactus Jack” is here! New collection for Spring Summer 2022 for Christian Dior came right out from Cactus by Kim Jones, artistic director of Dior (and also Fendi womenswear and couture). “Y’all’s Dior Utopia,” – said Travis Scott, rapper, who was invited to collaborate for this collection, as if Virgil Abloh, as creative director of Louis Vuitton for men, is not enough for LVMH.

Do they know that Dior house is not just a logo? There’s’ a legacy of the designer who started it all, classy style… and all. I understand the cactus concept, it can be expressed under any other brand. But why Dior? Why the fabulous refine style has to be replaced by this rap-n-sniff thing?

But apparently for Sidney Toledano, CEO of Dior, “it is very Cactus Jack Dior”. So get your banjo, personal favorite musical instrument of Christian Dior, as it should be said in press-release of the house, and cactus up with primitive prints your wardrobe, add to your playlist rap, and adapt gestures like wiping up your nose with fingers or cocaine snorting. That is so Dior today!