Elisabetta Franchi Fall Winter 2019-2020 Milan. The collection was permeated with Sixties, Mod references. Backstage, the mood board said it all, brimming with images of Jackie Kennedy, who is the ultimate First Lady in Elisabetta Franchi’s book. “I thought I would take a trip with her into space,” Franchi said.
And so she did, as her collection was permeated with Sixties, Mod references conjuring Pierre Cardin but also Chanel, given the range of lady-like tweed suits on the runway. One such design was embellished with stones Franchi imagined coming “from a galactic explosion.”
Franchi played with her brand’s logo and turned it into a jacquard chain-like print straight from the Sixties. “It’s almost a badge for the tribe of friends changing from one spaceship to the other.” These friends are also “Star Trek” fans, she said.
A simple sleek blue coat lined with the logo print and the minidresses in cream, piped with chocolate brown details or in powder pink, for example, were some of the hits. There were also some young and comfy-looking jumpsuits that could boldly go many places.
Creator of a perfectly crafted Ready to Wear collection that owes its success to her style and a particular production strategy based on the “Made in Italy” concept, on quality, excellence and care for details.
Thanks to the stylistic evolution of the brand and the always-careful attention to details, Elisabetta Franchi has become one of the most required brands by the Star System, dressing international celebrities as Angelina Jolie, Kate Hudson, Jessica Alba, Emily Blunt, Jennifer Lopez, Lady Gaga, Kendall Jenner, Dita Von Teese, Kourtney Kardashian and many others.
Her determination is rewarded every day by the affection and admiration of all women who interact with her on social networks – where she is quite active – to thank her for making them look more feminine than ever. As she herself said, “My fashion is feminine because I do not follow the trends but believe in the value of femininity and use it as a compass for my creations. Since day one”.