Emporio Armani Spring Summer 2025 “A Timeless Evolution in Fashion”. Story by RUNWAY MAGAZINE. Photo Courtesy: Emporio Armani.
Emporio Armani’s Spring Summer 2025 show transcends mere fashion—it serves as a reflection on Giorgio Armani’s relationship with time, style, and change. The invitation itself set the tone, featuring an image of a model wearing a tie—symbolizing both a nod to the past and a bold step into the future. “Once radical, today the look becomes a game,” said Armani. This interplay of tradition and innovation is at the core of the collection, as the designer continues to influence the shifting tides of fashion with his consistent yet evolving aesthetic.
“The invitation for this fashion show portrays a model wearing a tie. It is a photo from my past, yet it also represents the future. Once radical, today the look becomes a game. Times have changed and I am aware that I have contributed to this change with a wardrobe and more besides.” – Giorgio Armani
The show’s centerpiece—a female model in a men’s suit and tie—reflects a decades-old statement of gender equality that Armani helped pioneer. Once a provocative declaration, the tie now becomes a playful trend in a world that embraces fluidity of style. In the press release, Armani’s words, “changing so as not to change,” encapsulate the spirit of the collection. The designer’s signature lies in transforming without losing coherence, offering a fashion narrative that adapts to the present while honoring its roots.
This edition of Emporio Armani also introduced some unexpected shifts. For the first time, the audience saw menswear studio director Nicola Lamorgese and womenswear counterpart Marco Brunello alongside Armani during the finale bows, symbolizing a broader collaborative effort behind the scenes. Additionally, Armani broke tradition by extending the evening into a celebratory party, marking the reopening of the flagship Emporio store on Via Manzoni, following a six-month renovation.
In a world increasingly dominated by digital experiences, Armani reaffirmed the irreplaceable value of physical spaces. His words emphasize the tactile and human connections that physical shopping environments provide—a contrast to the virtual world that lacks the tangible immersion in a brand’s lifestyle. This show marked Giorgio Armani’s first since turning 90, and it was a testament to his enduring relevance and energy.
Inspired by a 1990s Emporio Armani image of a female model in a suit, shot by Tom Munro, the collection explored new dimensions of women’s and men’s fashion. For women, gamine silhouettes and vibrant bursts of color punctuated the collection, while for men, there was a playful exploration of extreme volume. Jacket skirts were extended to mid-thigh, while pants featured pleating and draping wide enough for four legs—an avant-garde take on classic menswear that still remained true to Armani’s trademark precision.
One of the most prominent trends of the evening was the revival of Armani’s masculine suiting, appealing to a new generation eager to move beyond streetwear. The designer’s timeless tailoring—sophisticated and elemental—offered a path for those seeking to mature their personal style. In a world where trends come and go, Armani’s suiting stands as a beacon of longevity and refinement.
The collection also showcased sporty vest dresses with kaleidoscopic stripes, harnesses, and parkas in rainbow watercolor tones. In contrast, classic gray suiting with tailored pants and precisely structured shoulders offered a visual dialogue between past and future. The mix of innovation and tradition is what continues to set Armani apart as a master of reinvention.
Emporio Armani’s Spring Summer 2025 show is a reminder that while fashion is ever-changing, certain elements remain timeless. Giorgio Armani’s understanding of style—his ability to blend the past, present, and future into a coherent whole—remains as relevant as ever. As the world of fashion evolves, Armani’s influence endures, guiding the industry with elegance, subtlety, and strength.
Giorgio Armani is far from finished shaping the future of fashion.
See All Looks Emporio Armani Spring Summer 2025
