Fendi Fall 2021-2022. Review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Artistic Director of Fendi, English designer Kim Jones pays tribute to the codes of the Fendi house, reinvented for a new era.
The extraordinary Italian elegance, as seen from a new perspective. In the Fendi Fall-Winter 2021-2022 ready to wear women’s collection he celebrates Fendi’s outstanding legacy and savoir-faire, reinterpreting the brand’s signature style codes for the modern day.

This is a second collection of Kim Jones. What should be noted is his sense of time and perspective. It looks like he tries to fuse the time and space. And by time I don’t mean today, I mean in one single sequences, or one reflection in glass, he wants to see the each and every significant moment of Fendi fashion house from its beginning.

Not to be corny or anything, it is actually a very unique vision, to imagine all events at the same time, in one space and reflection. This is something what Virginia Wolf was able to create in her novels. 4 dimensional vision perhaps… So he is able to create unusual relativistic effects from the past present and the feature happening at the same time that arise from reflection from one glass to another.

And talking about a sensitive subject – the fur. Yes, Fendi house is all about the fur. It was and always will be, and the fine craftsmanship, Fendi mostly uses sheep skin – a farm animal. The one who’s been used for steaks, for shoes, and bags and clothes since the prehistoric times. So perhaps there’s a time to start talk about it. Fendi uses only farm animals – farm foxes and minks.
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