Giorgio Armani Spring Summer 2025 New York “In Viaggio—On a Journey“. Story by RUNWAY MAGAZINE. Photo Courtesy: Giorgio Armani.
In a masterful display of vision, Giorgio Armani presented his Spring Summer 2025 women’s fashion show in New York at the Park Avenue Armory. Titled In Viaggio—On a Journey—the collection was more than just a homage to fashion. It was a celebration of memory, travel, and the evolving art of style, reflecting the designer’s 49-year career in the industry. This monumental event marked Armani’s first-ever mainline show outside of Milan, and his return to New York after a decade. The backdrop? A city that has been a key pillar in Armani’s global ascent.
At 90 years old, Giorgio Armani showed no signs of slowing down, presenting 90 looks that navigated the diverse landscapes of his past collections while offering fresh, modern interpretations. Each piece was a testament to his creative longevity, illustrating the depth and breadth of his impact on fashion over nearly five decades. This was not simply a retrospective; it was a dynamic, contemporary collection that fused old-world elegance with today’s sensibilities.
A Cinematic Setting and a Timeless Journey
The show began with the projection of two steam trains onto the walls of the Armory, signaling the start of this metaphorical journey. As the curtains dropped, the audience was ushered into an atmospheric fantasy space—a nod to the Grand Central Station scene from North by Northwest—complete with semi-circle banquette seating, evoking a chic waiting room. The models, like passengers embarking on various adventures, made their way down the runway in looks that transcended eras and cultures.
The first model wore a cropped trench with pleated pants tucked into mid-calf boots, accessorized with a leather pochette and a clutch, creating a polished travel ensemble. The narrative continued with distinct characters, from the debonair hero in greige tailoring to the uptown princess in blush silk bloomers and jacket dress, her cockapoo-like dog in tow. Each model seemed to embody a moment in time, playing out an intriguing sartorial story.
A Journey Through Armani’s Design Legacy
Armani’s 2025 collection was a journey not only through geographical landscapes but also through his signature design elements. The travel-inspired pieces—richly layered, textured garments—brought together global influences, yet retained the unmistakable Armani touch. Luxurious woven checks, silk jacquards, and organza skirts spoke to a world of luxury travel, seamlessly blending global traditions into an “Armanian” aesthetic.
Tunics with strong shoulders and textured shirts paired with long skirts provided a relaxed yet refined silhouette, while a standout shirt-parka—ornately detailed in both fabric and pattern—caught the eye with its intricate construction. Prints, embroidery, and beaded fringes added depth to the looks, as Armani explored the art of embellishment with a sophisticated hand. The transition from daywear to eveningwear was punctuated by the return of the opening model, now in an embroidered coral-hued dress that shimmered like a kaleidoscope under the lights, signaling the show’s turn toward evening elegance.
Menswear Takes the Stage
For all the lightness and fluidity of the womenswear, it was in the menswear that Armani’s timeless tailoring came to the fore. Known for his expertise in structured pieces, Armani showcased a variety of suits that exuded both tradition and innovation. Standout looks included a striped silk suit dyed in shades of sage green, paired with slouchy boots, and a deconstructed jacket layered over a baseball-style shirt—a playful nod to contemporary casualwear.
In a collection with few tailored women’s pieces, Armani allowed his menswear to shine, offering modern twists on classic forms. Three-piece suits were reimagined with button-up silk raincoats replacing tailored jackets, while feather prints danced across silk separates. Each piece was a study in Armani’s belief that “tailoring is the future,” as he explained before the show. The menswear grounded the collection, offering a perfect balance to the whimsical, luxurious womenswear.
A Homage to New York
While the show itself was a feast for the fashion world, it also marked a significant moment for Armani’s relationship with New York. This collection was not just a celebration of Armani’s creative prowess; it was a love letter to the city that played such a pivotal role in his career. From 1975 to 1982, New York was key in cementing Armani’s status as a global fashion icon. Now, decades later, he returned to the city that helped launch his career to reopen his Madison Avenue store, which has reportedly been grossing over $1 million per day since its reopening.
The Spring Summer 2025 collection was a reminder of Armani’s deep connection to the city and his unique ability to blend cinematic nostalgia with modern, wearable luxury. From the bold travel-inspired looks to the sleek eveningwear, the show encapsulated the essence of a designer who is still pushing boundaries, still innovating, and still at the pinnacle of his craft. As Giorgio Armani put it himself: “The path from inspiration to creation is unpredictable, but that’s what makes it so exciting.”
A Journey Through Time and Style
In his 90th year, Giorgio Armani has once again proven that his vision is as vital and relevant as ever. His Spring Summer 2025 show was not just a reflection of his past achievements, but a vibrant statement of his present and future in fashion. It was a collection that merged tradition with innovation, offering a journey through time, style, and culture. As the fashion world continues to evolve, Armani remains a guiding force, leading us all on a journey of elegance, sophistication, and timeless beauty.
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