Re-Inventing the Runway: Immersive Exhibition. Invitation by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photos / Videos / Concept / 3D Development / Web3 Development and Concept: Eleonora de Gray, Guillaumette Duplaix, Ana Topi / Runway Web3 Studio / Runway Magazine. Music: Alena Smirnova, Serge Quadrado, Dmitriy Sevostyanov. Voiceover: Maddie Baylis. Presented Looks: Moncler by Pierpaolo Piccioli, Jean Paul Gaultier, Gucci, Saint Laurent, Valentino by Pierpaolo Piccioli.
At Runway Magazine, we are thrilled to introduce “Re-Inventing the Runway,” an innovative immersive exhibition that transforms traditional fashion shows into interactive digital worlds. Leveraging cutting-edge Web3 technologies like virtual reality (VR) and augmented reality (AR), we’ve created an exhibition where you can engage with fashion in a multidimensional and interactive way. This new approach breaks down geographical barriers and exclusivity, making high fashion accessible to a global audience.
The Web3 experience plunges you into a magical realm that feels both familiar and fantastical. As you enter, you’re enveloped in a natural world reminiscent of your own memories and dreams, as if stepping into a living animation of your ideal reality. This world is inclusive, dynamic, and centered around you—challenging the outdated notion of luxury, often seen as disconnected from everyday life. Here, fashion becomes a deeply personal journey, reimagining traditional showcases and inviting all to participate in a vivid, interactive exploration of creativity. The conceptual vision of this immersive experience breaks away from convention, transforming fashion into a shared, living narrative that resonates with how we dream, live, and express ourselves in the modern world.
The experience features looks of renowned fashion houses such as Moncler, Valentino, Gucci, Saint Laurent, and Jean Paul Gaultier. Iconic designs are reimagined within fantastical digital environments. Explore fantastical digital environments such as enchanted forests, grand palaces, and magical pavilions. In these virtual settings, you can interact with digital avatars, try on virtual couture, and become part of the fashion narrative through gamified elements that encourage exploration and engagement. Unlock exclusive looks by completing tasks like navigating mystical landscapes or participating in interactive storytelling.
About and Howtos
Accessing the exhibition is user-friendly, your browser is ready to transport you into this exhibition right from where you are. Our detailed guide walks you through entering this virtual world, highlighting key locations and features on an interactive map. This map serves as your compass to various realms within the exhibition, each offering unique fashion narratives and experiences. From exploring royal pavilions to discovering antique rotundas, the exhibition blends real-life craftsmanship with digital innovation.
“Re-Inventing the Runway” exhibition not only democratizes access to high fashion but also opens new avenues for creativity within the industry. By embracing digital platforms, we aim to reach a wider audience and offer more inclusive, dynamic ways to experience couture. This initiative sets a new standard for fashion presentations, showcasing how technology can enhance storytelling and audience engagement.
As the lines between physical and virtual realities continue to blur, “Re-Inventing the Runway” serves as a blueprint for the future of fashion. We’re proud to pioneer this fusion of artistry and innovation, heralding a new era where fashion is not just seen but lived and experienced in entirely new dimensions.
How to Use
In this Web3 experience we used integrations of Unity, WebGL, Maya – Autodesk, Blender, Ready Player Me, Spatial technologies. The concept, design, development are intellectual property of RUNWAY MAGAZINE / RUNWAY STUDIO WEB3.
Fair Use Disclaimer for “Re-Inventing the Runway” Web3 Experience
The “Re-Inventing the Runway” Web3 Experience is a new form of media expression intended solely for entertainment and educational purposes. This metaverse experience utilizes images of mentioned fashion brands to create a 3D models and interactive environment, allowing users to engage with the content in a novel and immersive way.
No products or services are sold through this experience. The use of concept and / or design of mentioned luxury brands falls under the doctrine of fair use, as it is intended to provide commentary, education, and entertainment for RUNWAY readers without infringing on their rights or those of their affiliated entities.
Key Points of Fair Use:
- Purpose and Character: This experience is non-commercial and created for entertainment and educational purposes only. It transforms the original works to create a new, immersive experience.
- Nature of the Work: The use involves copyrighted designs of luxury brands that are publicly available and widely recognizable.
- Amount and Substantiality: Only the necessary portions of designs were used to achieve the experience’s educational and entertainment objectives.
- Effect on the Market: This project does not compete with or substitute for the original works. It aims to enhance the fan experience without affecting the market for mentioned luxury brands.
If you have any concerns or believe that any content within this project infringes upon your rights, please contact us, and we will address the matter promptly.
