Givenchy Spring Summer 2024 “Revival”. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Givenchy.
The Givenchy Spring Summer 2024 ready-to-wear collection appears to be a continuation of the brand’s recent couture showcase, which took place at the Landmark on Fifth Avenue during New York Fashion Week. This collection echoes the classic elegance that was presented in the couture show, marking a return to the core identity of Givenchy.
The creative director of Givenchy Matthew M Williams has made efforts to strengthen the brand’s connection to its heritage and codes after a period of divergence. While some ground may have been lost during last several years when he invaded brand with “toxic waste” street tags, and other trash fashion elements, it’s evident that the intention behind these shows is to rekindle the brand’s former glory.
The Spring Summer 2024 collection features an intriguing blend of elements, including black oversized jackets, transparent long dresses, and exquisitely embroidered light dresses and leather jackets. These pieces seem to carry the timeless sophistication that Givenchy is known for in the past, and they offer a glimpse into the brand’s renewed commitment to its heritage and its clientele.
Givenchy’s Spring Summer 2024 ready-to-wear collection appears to be a promising step towards revitalizing the brand and reaffirming its position in the world of high fashion. It will be interesting to see how these designs resonate with both loyal customers and newcomers to the Givenchy brand.