Glancez Spring Summer 2019 – Art Life and Technology.
Glancez is a contemporary fashion label based in Hong Kong. A proud holder of two
International acclaimed honors such as the A’Design Award Winner for Fashion, Apparel
and Garment Design category at Italy and Mode Aesthetics Winner for Summer School
Competition at Netherlands, both during 2016.
The namesake was formed through a combination of wordplay with the realization of an individual’s desire when ‘ taking several glances ’ at eye-catching designs.
The focus has always been to incorporate a diversified sense of artistry into the
collection’s design. Every individual piece has been meticulously designed and produced.
Hence, the collection is best described as wearable art — one of a kind garment pieces
designed and precisely tailored to the physique of different individuals.
“ Glancez believes in illuminating life with vibrant colours through a dynamic attitude. A
great emphasis on radiance is to be instilled by the minds of the highly imaginative. ” as
the label proudly publish it’s statement online.
The label has collaborated with several
contemporary artists resulting with previous collections, accessories and housewares in
vibrant shades of colors. Not forgetting to bear in mind the playful and polished looks
The story behind the SS19 collection entitled ‘ My Relationship ’ originated as a social
commentary about the common issues faced by relationships in the digital, phone
obssesed age today. The ever-changing technology being offered to us makes it
convenient for couples to become easily connected and also, disconnected from one
Technology has turned into an important third wheel when establishing romantic
relationships today. The dizzying array of apps, websites and notifications continues to
blow up our smartphones as we continue to indulge ourselves, falling further into a void of
habitual technological dependency.
A problematic issue that majority of today’s couples struggle with most is the inherently unspoken ethics of smart phones usage during dates.
Although, the only problem that persists throughout was her partner’s tendency to be
attached to his mobile phone throughout their dates. It was the least romantic aspect of the
relationship. Glancez’s SS19 collection wants to brings you on a journey on how both the
couple manages to decide on the ultimatum by navigating their way through the obstacles
of the digital world.