Gucci Ancora Spring Summer 2024 “A Fresh Take on Nostalgia“. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Gucci.
In the world of high fashion, the changing of creative guards at a renowned fashion house often sparks intrigue and anticipation. Such was the case with the debut of Italian designer Sabato De Sarno as the new creative director of Gucci. Milan witnessed a fashion spectacle that not only marked the beginning of a new era but also paid homage to the brand’s rich heritage. The Spring Summer 2024 collection, aptly named “Ancora,” captured the essence of ‘again,’ taking us on a journey through the nostalgia of the 90s and 2000s.
“To Dance. To Sing. To Sweat. To Live. To Breathe. To Feel.” These words, spoken by Sabato De Sarno, served as the guiding mantra for the collection, encapsulating the spirit of the show. They resonate with a desire for liberation, expression, and vitality that defines the essence of the “Ancora” collection.
“I’m excited. I’m here to support a friend, not just the new creative director of Gucci,” expressed Pierpaolo Piccioli, emphasizing the personal connection and unity that infuse the fashion industry.
Sabato De Sarno’s arrival at Gucci signaled a shift towards minimalism, strength, and clean lines. The collection unveiled a fresh perspective, with an emphasis on tailored pieces that radiated a sense of strength and confidence. One cannot help but mention the platform loafers that are destined to become a must-have for the upcoming season.
The name “Ancora,” tattooed on Sabato’s arm, holds a profound significance. It embodies the idea of starting anew, delving into the past to create something beautiful in the present. This theme is seamlessly woven throughout the collection.
The runway showcased an array of minimalist looks, highlighting the resurgence of classic tailoring. Miniskirts with built-in shorts, small tops, plunging necklines, and fringes dominated the catwalk. These designs exuded a sense of power and freedom, allowing individuals to embrace their own unique style.
Accessories played a pivotal role in elevating the looks. Golden necklaces and maxi earrings added a touch of elegance and glamour to the outfits. It’s a testament to Sabato De Sarno’s vision that every element, from the garments to the accessories, contributed to a cohesive and captivating narrative.
One noteworthy shift from the transitional collection of the past was the vibrant use of colors. Purple, red, and pink took center stage, injecting a sense of energy and vibrancy into the collection. These bold hues symbolize a departure from the muted tones of the previous era and serve as a testament to Gucci’s willingness to embrace change and innovation.
Gucci Ancora Spring Summer 2024 collection marks a promising new chapter for the iconic brand. Sabato De Sarno’s approach, infused with minimalism and a nod to the past, presents a compelling vision for the future of Gucci. As Milan witnessed this triumphant debut, it became clear that Gucci is ready to dance, sing, sweat, live, breathe, and feel once more under the creative direction of Sabato De Sarno. It’s a collection that invites us all to embrace the beauty of ‘again.’