Gucci and Miley Cyrus Summer Party for New Fragrance at Chateau Marmont. Story by RUNWAY MAGAZINE. Photo / Video Courtesy: Gucci.
Los Angeles, the city of stars, recently played host to an unforgettable night of glamour and fragrance at the iconic Chateau Marmont. The occasion? A spectacular summer soirée to celebrate Miley Cyrus and her latest campaign for Gucci Flora Gorgeous Orchid. Under the balmy Californian skies, the legendary Chateau Marmont transformed into a dreamy wonderland, brimming with florals, celebrities, and the enchanting scent of Gucci’s newest fragrance.
A Star-Studded Gathering
The event was a perfect blend of luxury and charm, orchestrated by Gucci and headlined by Miley Cyrus, the face of Gucci Flora. As guests arrived, they were greeted with coupes of champagne, setting the tone for an evening of sophistication and celebration. The entrance through a floral tunnel set a whimsical atmosphere, providing a stunning prelude to the evening’s festivities.
DJ Alex Chapman kickstarted the party with an eclectic mix of tunes, setting an upbeat mood for the night. Among the notable attendees were Salma Hayek Pinault, who embodied the event’s floral theme, Kendall Jenner, Dree Hemingway, Finneas, Law Roach, Maude Apatow, and Rumer Willis. Each guest added to the evening’s allure, mingling amid the lushly landscaped backdrops, perfect for capturing picture-perfect moments.
Salma Hayek Pinault – wife of François-Henri Pinault, owner of Kering / Gucci
A Mesmerizing Performance
As the sun began to set over Los Angeles, the crowd’s anticipation reached a peak. Miley Cyrus, the night’s host and the star of Gucci’s dreamy Flora campaign, took to the stage. Her performance was nothing short of magical. Singing her GRAMMY award-winning song “Flowers,” Cyrus captivated the audience. The performance was given an extra twist of charm as she playfully altered the lyrics to reference her role in the Gucci campaign, “Started to cry, but then remembered… I’m the face of Gucci,” she sang, much to the delight of the audience. Her show ended with a flourish, as she liberally spritzed the new Gucci Flora Gorgeous Orchid fragrance, infusing the air with its captivating scent.
A Celebration of Florals
Throughout the night, guests enjoyed a selection of floral-inspired hors d’oeuvres and desserts, further enhancing the theme of the evening. The party was a sensory delight, combining the beauty of flowers with the allure of high fashion and fragrance. Attendees lined up to take photos against the event’s breathtaking backdrops, ensuring they captured memories of this enchanting evening.
Salma Hayek Pinault’s presence was a highlight, her ensemble a testament to the event’s floral celebration. Each guest contributed to the evening’s vibrant atmosphere, making it a night to remember.
The Fragrance of the Season
As the night drew to a close, the guests, including Gia Coppola, Samara Weaving, Jennifer Meyer, and Reign Judge, were each presented with a bottle of Gucci Flora Gorgeous Orchid. This heady, ozonic floral fragrance is poised to become the scent of the season, a fitting end to an evening that celebrated its launch in such spectacular fashion.
The Gucci and Miley Cyrus summer party at Chateau Marmont was more than just an event; it was a celebration of beauty, fragrance, and the spirit of summer. With Miley’s captivating performance, the presence of fashion’s elite, and the enchanting ambiance of Chateau Marmont, it was a night that perfectly encapsulated the essence of Gucci Flora Gorgeous Orchid.
