Gucci Hollywood show “Love Parade” for Spring Summer 2022 season. Review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE.
Gucci Hollywood…. Gucci Love Parade….. Alessandro Michele’s latest collection for Gucci unveiled on the iconic Hollywood Boulevard in Los Angeles. It is faceless collection, with “knacks off” pieces. Many “Wanna be” or the stars who are no longer “starring” were invited to see the show. All were invited, even the ones who didn’t want to be there. Hollywood boulevard was blocked from circulation.
Gucci posted 1h video showing “stars” walking around, talking, taking pictures, being bored. This is not the same stars “selection” as you usually see for the Oscars, but no matter. For 1h “stars” were walking high and dry waiting for the show to start.
Let us hope that all this public is vaccinated, as with ramping pandemic in Los Angeles, no one has been seen wearing the facemasks. Talking about health crisis…
Before the show Alessandro Michele tells the story how his Mum worked in the film industry as an assistant in a production company. “I remember all the stories she told me, and the details and the sparkles, about that dream factory. There was the alabaster paleness of Marilyn Monroe and her diaphanous voice. There were the black satin gloves of Rita Hayworth and Veronica Lake’s velvet hair, as wells the bewitching allure of Rock Hudson and Kim Novak’s dizzying transformative power. Everything felt like a fairy tale. Back then, we lived in a squat in the outskirts of Rome. I needed to be able to breath. Those subversive tales helped me in piercing the grayness. That was my escape, my desertion. Down in that tiny speck in the world, HOLLYWOOD seemed a bright and shiny star. Nine letters dripping with desire.“
“All around these demigods unfolds the city of angels, where a blessed light streams throughout. This is where I met the most peculiar people, out of time, refractory to any idea of order. I have always observed them as in procession at the slopes of the acropolis of dreams. Eager to offer themselves as gifts of uniqueness. A parade of enchanted and deeply free beings that go across a land where neither past nor future reside: only the miracle of the imaginative flair. Mum always told me about it: Los Angeles shines in its own magic, which is timeless; it’s a place that brushes the divinities, becoming a mythology of the possible,” –said Alessandro Michele.
But what actually we can see here – nothing special really, flashy silver dresses and plums, sex-toy jewelry – basically that’s it! Alessandro Michele finally found something to play with, keep his hands busy…