Gucci Spring Summer 2021 digital. Gucci during this lockdowns times decided to is revealing its latest collection through daily, episodic short films directed by Gus Van Sant and Alessandro Michele and shown on youtube.
Old concept of polaroid photos, 70s and 80s looks, happenings on kitchen, doobies…. how easy it is to fake artistic intellectual concept. The good part – the collection is saleable and appealing to young “Bobos” (French – a Bourgeois Bohemian, left over of “caviar socialist”), a generation of ignorant, selfish and artificial “little rich”, who likes to mix Dior with marina Saint James shirts, and Vans sneakers with Chanel, who has basic knowledge, little bit of everything without real profound meaning, who basically don’t see or care about anything or anyone around.
This collection of Gucci is ones again “right in the bull’s eye” for Bobos, with little bit of everything, quasi perverted reflections of reality, art, ecology, meaning of being. These clothes are perfect to hide little egocentric person, a “Gollum” of a human being, Bobo. Nice disguise indeed!
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