Gucci Tiger 2022 capsule collection. Review by RUNWAY MAGAZINE.
“Let them eat GUCCI”
Probably this collection is one this capsule collections which are going out of the primary line of the brands’ identity. Sugary and sweet, full of macarons and tigers. The campaign and the collection itself looks like one of the scenes from the movie “Marie Antoinette” by Sofia Coppola. Only this time not just 1 pair of sneakers left on the set but plenty of other accessories and clothes.
Nature, wildlife and its denizens are particularly important to Gucci, which in February 2020 joined The Lion’s Share Fund, a unique initiative raising much-needed funds to protect endangered species and their natural habitats.
A third-party animal welfare organization, “American Humane”, monitored the set on which animals were present and verified that no animals were harmed.
In celebration of the Year of the Tiger, the House presents “Gucci Tiger”: a wide-ranging selection of ready-to-wear and accessories, featuring various renditions of the animal. The collection takes center stage in a new campaign shot by Angelo Pennetta.
Tigers were photographed and filmed in a separate safe environment complying to Gucci’s policies and then featured within the campaign.