Gucci Twinsburg Spring Summer 2023 Milan Fashion Week. Twins and Gremlins Gucci show – Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Gucci.

Creative director Alessandro Michele dedicated this collection of Gucci to twins and to gremlins. What do they have in common? Nothing. Why did Alessandro Michele decide to put them together in the show? According to his notes he tried to express 2 sides of one coin. As in his vision the gremlin could turn into something scary, and one of the twins is certainly disturbed and crazy. 

If the film by Joe Dante is cute, and actually funny, the show of Alessandro Michele is just gloomy from any side. Dark characters with old fashion looks, picked from Addams Family wardrobe – that’s what we got in Twinsburg.

Or Alessandro Michele describes his own personality. He is too cute from the outside and too dark and horrible from the inside. But we know it already, as his dark side we can see in every collection he does for Gucci.

Here are the notes:

Existence is not defined by the visible world. Reality is both a reflection of self, but also a reflection of the other.

The illusion begins and ends at the walls that surround us, and thus creates the necessity to look beyond.

With a fascination for asymmetrical reciprocity, Alessandro Michele revealed his latest collection for the House across two runways, each a reflection of the other. In his notes on the show, the Creative Director writes, “As if by magic, clothes duplicate. They seem to lose their status of singularity. The effect is alienating and ambiguous. Almost a rift in the idea of identity, and then, the revelation: the same clothes emanate different qualities on seemingly identical bodies. Fashion, after all, lives on serial multiplications that don’t hamper the most genuine expression of every possible individuality.”

Prompting a reflection on how identity is comprehended through the presence of another, the runway of the Gucci Twinsburg fashion show is lined with portraits captured by Mark Peckmezian.

“To my twin mums, that were able to comprehend life only through the presence of the other,” writes Alessandro Michele to close his show notes on Gucci Twinsburg. The presence of their duplicated and expanded love gave rise to an eternal fascination for the double, those things that seem to reflect equal to themselves, which the Creative Director explores in his latest fashion show for the House. ⁣

Gizmo from the film ‘Gremlins’ was seen on the runway of the Gucci Twinsburg fashion show. Echoing the theme of duality, he is yet another motif introduced by Alessandro Michele to playfully complement the House’s codes. ⁣

GREMLINS and all related characters and elements © & ™ WBEI. (s23)

Alessandro Michele

See all looks Gucci Twinsburg Spring Summer 2023