Gucci x Adidas collaboration for Fall Winter 2022-2023 Milan Fashion Week. Review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE.
This collection of Gucci for Fall Winter 2022-2023 season in collaboration with Adidas Originals is a total success!
Due to dramatic events in our history Gucci decided to open the show with music from movie “Partigiano Johnny”, it is an Italian war drama film set in the Second World War and directed by Guido Chiesa. We live and react on what is happening in our lives and with the people. But the general mood of the collection was suppose to bring us to 1990s when Adidas Originals was born.
Adidas and Gucci are joining forces in a new collaboration that fuses their creative codes and heritage. Signature silhouettes meet the combined creative codes of Adidas Originals and the Gucci.
Within a hall of illusionistic mirrors at the Gucci Hub in Milan, Creative Director Alessandro Michele presented his latest collection “Exquisite Gucci”. In his notes on the show, he wrote: “The clothes, in fact, are capable of reflecting our image in an expanded and transfigured dimension… Wearing them, means to cross a transformative threshold where we become something else… I use the metaphor of the magical mirror to approach the phantasmagorical power of fashion. A sacred power that radiates from the surface of the fabrics. And there I work, on this tactile surface, through cross references, alterations, loopholes and grafts. Juxtaposing worlds and meanings. Altering the stability of perception. Manipulating and magnifying the existing. Through these interventions, I celebrate the clothes as real optical labs: magical machines that can give birth to fairy tales of metamorphosis and re-enchantment.”
The fabulous morphing from Gucci to Adidas and back gave this unmistakable harmony which we call COUTURE. The collections of Gucci x Adidas is real Wonder!