Hermes Spring Summer 2025 Men “Seaside Sophistication”. Story by RUNWAY MAGAZINE. Photo Courtesy: Hermes.
The Hermès Spring Summer 2025 collection, masterfully crafted by Véronique Nichanian, expands the sartorial horizons of men’s fashion, seamlessly blending into urban landscapes and horizons grazed by gentle breezes.
This season, Nichanian takes us on a seaside escape, where the essence of beachwear is transformed with the hallmark elegance and quality of Hermès. Nichanian’s vision for the season places the Hermès man at the edge of the sea, striding along in strappy leather sandals and wide-leg pants that crop just above the ankles. These ensembles are completed with zip-front sleeveless leather jackets, showcasing bare biceps, and carrying “beach” bags—though these are far from the ordinary, being the iconic Haut à Courroies crafted from luxurious materials.
The core of Nichanian’s collection lies in her ability to elevate traditional beachwear. Typically crafted from humble fabrics, these pieces are reimagined with the finest Hermès materials without losing their relaxed, easygoing spirit. Leather, as supple as silk, is transformed into button-down shirts and matching neckerchiefs in soft, pretty colors like pale lavender. These garments exude an effortless elegance, characterized by shirts buttoned up to the midriff, scooped necklines of tank tops revealing just a hint of chest, and high-water pants subtly showcasing the ankles.
Traditional suits are notably absent, replaced by tailored jackets with a playful twist. Nichanian introduces naive floral prints, reminiscent of doodles, and manipulates lapels to give blazers a less formal, more relaxed vibe. The sheer jacket featured at the end of the collection harkens back to her sexy, much-discussed collection from the previous year.
Similarly, a voile shirt with unfinished side seams captures the breeze, a detail that accentuates the collection’s light, airy feel. Embracing the beachy theme, some models sported “tattoos” of swirling harness motifs. These designs, lifted from tank tops, shorts and camp shirt sets, and unbuttoned button-downs paired with softly pleated pants, add a whimsical touch. For the Hermès man who takes pride in dressing well, the collection offers an abundance of roomy blouson shapes, ensuring both style and comfort.
Véronique Nichanian’s Spring Summer 2025 collection for Hermès is a testament to her exceptional skills and sensibilities. By elevating beachwear with luxurious materials and sophisticated details, she creates a collection that is both relaxed and refined, perfect for the modern man who values elegance and ease. This season, Hermès invites us to broaden our horizons, embracing the gentle breezes of summer with style and grace.