For the first time Jean Paul Gaultier appeared in Metaverse or Web3 in the publication of RUNWAY MAGAZINE dedicated to the Haute Couture Spring Summer 2023 season. This Haute Couture collection of Jean Paul Gaultier was created by Haider Ackermann.
It is a first Metaverse interpretation of collections of Jean Paul Gaultier, bringing this wonderful brand to the feature with the help of new technologies, giving new interactive reading experience.
The Haute Couture collection Spring Summer 2023 of Jean Paul Gaultier was presented in an immersive RUNWAY MAGAZINE Web3 publication dedicated to Haute Couture.






RUNWAY MAGAZINE Web3 offered to the readers / viewers new fascinating, immersive experience.
Metaverse or Web3 magazine is a 3d version of magazine. In other words, what we see on a web-site: text, images, videos, java scripts to animate some elements – all these elements of publication we see in 2d – Web2. Web3 allows us to see the same elements but in 3d, and instead of white background, usual for web-sites (Web2), we can use an architectural structure, and place in this 3d environment texts, images, videos, animations, and 3d objects in 3d.
Read more about RUNWAY MAGAZINE Web3 / Metaverse publication experiences HERE.
Tips – How to use Runway Magazine Fashion Tale Web3
RUNWAY Web3 experience / Web3 publication is accessible on all computers, it is also adapted for slow internet connection. All connections to the Web3 environment are private. This experience is also adapted for mobile devices, installation of an app is required. This is a Web3 / Metaverse integration. You don’t need to register an account to explore.
Use your mouse to drag the screen in front of you to turn around.
To move around use keyboard keys: “W, A, S, D”. If you have an obstacle – just jump by pressing “SPACEBAR”. You can also choose the location and with your mouse click there.
Use your mouse scroll wheel to get closer to something or take distant view.
Use “Spacebar” on keyboard to jump. Express reactions “C,1,2,3,4”.

To have a full experience keep your sound on.
If for some technical reason the Web3 screen is dead or you really stuck just reload the page by pressing “F5”.
Just few words about your privacy
The several software integrations we use permits us to create Metaverse / Web3 experience, and can offer improved data privacy for readers, as this integration is only available in your browser, these software integrations do not rely on centralized servers or platforms that can collect and monetize your personal information. No IP, no country, or any other personal information is collection. No your email address, or name are required to use Runway Web3. What we collect from you is just “1 View” – that’s all.
The advent of a new Web3 version of the RUNWAY MAGAZINE has transformed experiences by enabling to interact with others in a realistic virtual environment in real time.
LISTEN CAREFULLY BECAUSE THERE ARE STORIES TO EXPERIENCE – KEEP YOUR SOUND ON !
In this Web3 experience we used integrations of Unity, WebGL, Maya – Autodesk, Blender, Ready Player Me, Spatial technologies. The concept, design, development are intellectual property of RUNWAY MAGAZINE / RUNWAY STUDIO WEB3.
Fair Use Disclaimer for RUNWAY Web3 Publication / RUNWAY Immersive Experience
RUNWAY Web3 Publication / RUNWAY Immersive Experience is a new form of media expression intended solely for entertainment and educational purposes. This metaverse experience utilizes images of mentioned fashion brands to create a 3D models and interactive environment, allowing users to engage with the content in a novel and immersive way.
No products or services are sold through this experience. The use of concept and / or design of mentioned luxury brands falls under the doctrine of fair use, as it is intended to provide commentary, education, and entertainment for RUNWAY readers without infringing on their rights or those of their affiliated entities.
Key Points of Fair Use:
- Purpose and Character: This experience is non-commercial and created for entertainment and educational purposes only. It transforms the original works to create a new, immersive experience.
- Nature of the Work: The use involves copyrighted designs of luxury brands that are publicly available and widely recognizable.
- Amount and Substantiality: Only the necessary portions of designs were used to achieve the experience’s educational and entertainment objectives.
- Effect on the Market: This project does not compete with or substitute for the original works. It aims to enhance the fan experience without affecting the market for mentioned luxury brands.
If you have any concerns or believe that any content