Jil Sander Fall Winter 2024-2025 “A Vivid Departure into Color”. Story by RUNWAY MAGAZINE. Photo Courtesy: Jil Sander.

Jil Sander’s Fall/Winter 2024-2025 collection emerges as a beacon of vivid color and rich texture. Creative Directors Luke and Lucie Meier, at the helm since 2017, have steered the brand into uncharted waters with a collection that dares to defy the established norms of cold-weather fashion.

The collection stands out in the seasonal landscape for its audacious use of color. In a striking departure from the traditional palette of grays and blacks, the Meiers introduced a blaze of red, celadon green, and chocolate brown. This choice not only revitalizes the template Jil Sander established in the 1990s—known for its minimalism and sharp lines—but also adds a layer of warmth and depth to the collection.

Texture plays a pivotal role in this collection, with a clear emphasis on materials that evoke a sense of nestling and cocooning. While the extensive use of diamond quilting and furry shoes may have slightly overstepped into the realm of over-ornamentation, the intent to create a nurturing vibe is evident. The openwork crochet in bouclé wool and mohair, along with reversible knit pieces that mimic the appearance of shaggy shearling, stand out as highlights. These elements underscore the collection’s focus on comfort and tactile appeal, inviting wearers into a dreamy embrace of softness and warmth.

Despite the collection’s many strengths, it occasionally teeters on the edge of over-styling. The abundance of ornamentation, while eye-catching, sometimes detracts from the serene and comforting atmosphere the Meiers aimed to cultivate. This serves as a reminder that in fashion, as in art, balance is key. Striking the right chord between embellishment and simplicity can enhance the inherent beauty of the garments without overwhelming the wearer or the observer.

The Key Looks

The key looks of the collection revolve around matrassed jackets and winter plaids, serving as elegant coverings over the coats and jackets. The designers have skillfully played with the contours of the garments, incorporating curves into the shoulders and sleeves of swishy suits and cape coats with infinity hems. This not only softens the overall aesthetic but also introduces a new silhouette that is both modern and timeless.

Jil Sander’s Fall Winter 2024-2025 collection represents a bold step forward for the brand under the guidance of Luke and Lucie Meier. By embracing vivid colors, experimenting with new silhouettes, and prioritizing rich textures, the collection sets a new standard for cold-weather fashion. It’s a testament to the Meiers’ vision and creativity, marking their first eye-catching contribution to the brand’s legacy. As the fashion world looks ahead, it’s clear that Jil Sander will continue to be a source of inspiration and innovation, challenging conventions and inviting us all to see the colder months in a more vibrant light.

See All Looks Jil Sander Fall Winter 2024-2025