MILAN — March 8th, 2017: In celebration of International Women’s Day, La Perla unveils a new window concept celebrating the LIBERATION of every woman from the need to suffer for beauty. Designed by Creative Director Julia Haart, the empowering windows feature scenes of breaking glass and a bra bursting into flames — key concepts from the La Perla SS17 campaign. The word “Liberation” takes a leading role, spelling out the brand’s goals for female empowerment through fashion. This style revolution, which starts from the body and follows every movement with luxurious stretch materials and expertly crafted forms, is born from the brand’s deep understanding of how to enhance and celebrate the female form.
The new LIBERATION concept was unveiled today, on International Women’s Day, in the windows of La Perla’s Montenapoleone flagship boutique in Milan, and will be rolled out globally throughout the month of March 2017.

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