Loewe Spring Summer 2024 Men “Artistry, glitter and the water”. Story by RUNWAY MAGAZINE. Photo Courtesy: Loewe.
The LOEWE Spring Summer 2024 men’s runway show, staged at the equestrian arena of La Garde Républicaine in Paris, was a captivating display of artistry and fashion. Artistic director Jonathan Anderson seamlessly merged the worlds of art and fashion, incorporating the works of renowned artist Lynda Benglis into the collection. The combination of water frozen in bronze sculptures and the exquisite garments resulted in a visually stunning and thought-provoking show.
One of the standout elements of the collection was the generous use of glitter and sparkles. From shimmering jackets to shirts and trousers adorned with twinkling embellishments, Anderson infused the designs with a touch of glamour. The incorporation of sparkles added an element of playfulness and whimsy, elevating the overall aesthetic of the collection.
Another notable feature was the high-waisted jeans and trousers, which created a distinct silhouette. The placement of the waistline, very high above the natural waist, added a unique twist to traditional menswear. This design choice not only accentuated the models’ physique but also emphasized a sense of comfort and ease. It was as if the collection embraced the idea of embracing one’s body, even celebrating a fuller figure.
The presence of Pharrell Williams among the guests further emphasized the collection’s star power and its appeal to a diverse range of individuals. Pharrell, known for his avant-garde style, perfectly encapsulated the spirit of the LOEWE Spring Summer 2024 collection. His presence showcased the brand’s ability to captivate the attention of fashion-forward celebrities who appreciate bold and innovative designs.
Overall, the LOEWE Spring Summer 2024 men’s collection was a triumph, combining art and fashion in a way that only Jonathan Anderson can master. The infusion of glitter and sparkles, the unconventional use of high-waisted jeans, and the presence of notable guests all contributed to a show that will be remembered as a standout moment in men’s fashion. Anderson continues to push boundaries and redefine menswear, offering a fresh perspective and exciting possibilities for the modern man’s wardrobe.