Louis Vuitton Fall 2024-2025 Menswear “First Cowboy”, homage to Nudie Cohn. Story by RUNWAY MAGAZINE. Photo Courtesy: Louis Vuitton.
Louis Vuitton has once again proven its ability to merge innovation with tradition, as Pharrell Williams takes the reins as the new creative director for the Men’s Fall-Winter 2024-2025 collection. With a distinct Wild West influence, this season’s showcase at the Jardin d’Acclimatation in Paris unfolds as a journey into the American frontier, masterfully illustrated by celebrated Disney animator Ron Husband.
Pharrell Williams’s debut collection paints a vivid picture of the Wild West, bringing forth the iconic imagery of the Grand Canyon and the untamed spirit of the American landscape. The show’s thematic inspiration takes a departure from Pharrell’s previous endeavors, showcasing a refreshing departure from his “Namaste” phase.
One of the most intriguing aspects of this collection is the homage paid to the legendary Nudie Cohn, a Ukrainian designer who pioneered the American West style in the 1950s. The incorporation of Nudie’s designs into Louis Vuitton’s menswear is a nod to the heritage of Western fashion. The presence of Nudie’s iconic Honky Tonk Music club signs on leather jackets adds an extra layer of authenticity, seamlessly blending the past with the present. Let’s hope that all these designs of Nudie Cohn were authorized for reproduction.
Pharrell Williams has also introduced a noteworthy addition to his fashion repertoire with a T-shirt featuring the slogan “Human’s Made.” In conjunction with this unveiling, Williams has also revealed a collaboration with Timberland for the Louis Vuitton Fall 2024-2025 Menswear collection. This strategic partnership is promising a blend of innovation and design.
The collaboration with Ron Husband, a celebrated animator for Walt Disney Studios, adds a touch of magic to the collection. Husband’s artistic prowess brings to life Pharrell Williams’s vision of the first cowboy, capturing the essence of the Wild West with every stitch and detail.
Louis Vuitton has always been synonymous with the spirit of travel, and this collection is no exception. Atelier of Louis Vuitton magnifies the emblematic imagery of the American West, infusing it into every piece, from tailored suits to accessories. The Jardin d’Acclimatation serves as the perfect backdrop, enhancing the Maison’s celebrated spirit of exploration.
In the intricate world of fashion collaborations, when Ralph Lauren teams up with an Indian designer, it’s a symphony of style and cultural appreciation—understandable, given his four-decade love affair with a rancho despite his New Yorker roots. Now, when Pharell Williams takes charge at the Louis Vuitton Atelier, tossing in Indian designs and Nudie Cohn’s flair without a hint of explanation, it’s a sartorial head-scratcher. Fashion’s mysterious ways, perhaps? Let’s cross our well-manicured fingers for enlightenment in this couture conundrum.
Louis Vuitton’s Fall-Winter 2024-2025 menswear collection stands as a testament to the brand’s ability to transcend boundaries and embrace diverse influences. The Wild West narrative, artistic collaboration with Ron Husband, and homage to Nudie Cohn collectively create a mesmerizing showcase that not only celebrates fashion but also pays tribute to the rich history of Western style. This collection is a harmonious blend of innovation, tradition, and a nod to the timeless allure of the American frontier.