Louis Vuitton Spring 2024 Men by Tyler, The Creator “From Riot Gear to Runway”. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Louis Vuitton.
Louis Vuitton, the epitome of luxury, has unveiled its Spring 2024 Men’s Capsule Collection in collaboration with none other than Tyler, The Creator, the rap virtuoso celebrated as much for his lyrical ingenuity as his penchant for inciting riots. This collection promises a riot of a different kind—one of color, and a smidge of chaos, all neatly packaged in the most sophisticated of wrappings – Louis Vuitton monogram.
Imagine, if you will, a world where the courtroom and the catwalk collide, where misdemeanor charges inspire menswear, and where the only vandalism involves violently vibrant hues assaulting your senses in the most delightful way. This is the world Louis Vuitton and Tyler, The Creator invite us to inhabit.
Dubbed as a natural extension of Pharrell Williams’ vision for Louis Vuitton, Tyler’s foray into fashion is as audacious as his stage dives. The collection is said to embody the “LVERS community,” a global network bound by an appreciation for fine craftsmanship, crocodile skin, and, now, a shared criminal record for disturbing the peace—of fashion norms, that is.
The capsule is a mishmash of Tyler’s “Craggy Monogram” and Louis Vuitton’s iconic luxury. The monogram itself, hand-drawn by Tyler in a move that no doubt had Louis Vuitton’s traditionalists clutching their pearls, features an eclectic mix of chocolate, vanilla, and pastel hues, reminiscent of a patisserie after a food fight. It’s an emblem that seems to say, “Yes, I can afford this, I also know crypto and bitcoin.”
In a bold stroke of genius, the collection’s emblem—a fusion of daisies, Airedale Terriers, and uneven shapes—serves as a metaphor for the collaboration itself: unpredictable, slightly bizarre, but ultimately endearing. From a custard raincoat that could double as a chic escape from a condiment explosion to denim dungarees that wouldn’t be out of place at a gourmet farm-to-table luncheon, each piece screams, “I’m artistically inclined, but also possibly a danger to public safety.”
Tyler’s influence is evident in the whimsical twist on classic pieces. The chocolate down jacket, perfect for the man who wants to look like a sophisticated candy bar, and the LV Dandy loafer with craggy seams, ideal for the gentleman who insists on elegance even while evading security, are standout pieces. Not to mention the LV Waffle slide, a culinary footwear fantasy that looks good enough to eat, but is probably more comfortable on your feet.
Accessories range from the practical (if you consider a dog-shaped strap bag practical, as if he forgot he’s not at Thom Browne but at Louis Vuitton) to the absurd, like the éclair-shaped pouch, presumably for the fashionista who likes his accessories sweet and stylish. And for the golfer who has everything, the collection offers a travel chessboard with pieces that evoke melted chocolate, because nothing says “tee time” like contemplating your next move on a board that looks deliciously edible.
Tyler, in a statement as eclectic as his fashion sense. So, as Louis Vuitton ushers in this new era of haute luxury meets haute comedy, one thing is clear: the Spring 2024 Men’s Capsule Collection is not just a fashion statement. It’s a manifesto for the merry pranksters, the misfits, and everyone who believes that a little bit of riot with prison booking is the new essence of Louis Vuitton style.
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