Louis Vuitton x Murakami Collection 2025. Story by RUNWAY MAGAZINE. Photo Courtesy: Louis Vuitton.
Paris, December 27, 2024 – In a jubilant homage to one of the most iconic collaborations of the 21st century, Louis Vuitton and Takashi Murakami reunite for a celebratory re-edition collection. Marking the 20th anniversary of their groundbreaking partnership, the Louis Vuitton x Murakami collection launches in Paris today, offering over 200 vivid and imaginative pieces that bridge luxury craftsmanship with Murakami’s signature playful, pop-art universe.
From bags to footwear, fragrances to eyewear, the collection revives and reimagines Murakami’s kaleidoscopic motifs and kawaii-infused characters, transforming Louis Vuitton classics into vibrant canvases. At the heart of this release is a celebration of artistry, savoir-faire, and the enduring relevance of Murakami’s joyous aesthetic in contemporary fashion.
The Art of Reimagination
The Louis Vuitton x Murakami collection reintroduces fan-favorite designs such as the Speedy 25, Capucines Mini, OnTheGo, and Keepall bags, each adorned with Murakami’s iconic Monogram Multicolore motif. Originally debuted in 2003, the Monogram Multicolore features a lively palette of 33 colors set against black or white backgrounds, making each piece a collectible work of art.
Complementing the bags are luxurious silk bandeaux, Monogram Mules, belts, and sunglasses, each piece infused with Murakami’s signature exuberance. The Superflat Panda makes a charming appearance on sneakers, keychains, and even skateboards, while the Superflat Garden flowers bloom across Attrape-Rêves perfume bottles and travel cases.
A Campaign Across Time and Imagination
The campaign extends beyond print, featuring two short films. One teaser finds Murakami sending a nostalgic early-2000s flip phone from Tokyo to New York, unleashing Murakami’s universe onto the city streets. A longer campaign video dances between past, present, and future, bringing Murakami’s creations to life in dazzling, whimsical settings.
A Collector’s Dream Louis Vuitton x Murakami 2025
From the re-edited Monogram Multicolore to limited-edition City Bags and bespoke Malle Wardrobes filled with 33 Speedy bags, the Louis Vuitton x Murakami collection is a treasure trove for fashion aficionados. Key highlights include the Dauphine Soft, Alma BB, and an exclusive Rolling Trunk. Murakami’s Cherry Blossom motif also makes a return, set to headline the second chapter of the collection, launching in March 2025.
The Gateway to Murakami’s World
The Louis Vuitton x Murakami collection will debut globally on January 1, 2025, with Parisian shoppers getting an exclusive preview today. A fully immersive campaign experience, from window displays to pop-ups, will accompany the launch, ensuring that Murakami’s vibrant world extends far beyond the product line.
With this celebratory collection, Louis Vuitton and Takashi Murakami prove that true artistic collaborations transcend time, bringing joy and creativity to new generations of collectors and fashion lovers alike.
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