Prada Fall Winter 2023-2024 Milan Fashion Week. Story by RUNWAY MAGAZINE. Photo Courtesy: Prada.
The Prada collection by Miuccia Prada and Raf Simons reconceptualizes, reconsiders and ultimately rediscovers ideas of beauty. Beauty here is determined not by aesthetic, but by action – garments are signs, representations of the beauty of care, of love, of reality.
A notion of transformation extends to the space of the Deposito of the Fondazione Prada, where a moving ceiling – a reiteration of the décor of the Prada FW23 menswear show – reengineers dimensions, alternatively amplifying and reducing the room. The process uncovers floral decoration, previously concealed within the industrial form – their revelation prompts another reconsideration of both space and the figures that move within, a new point of view.