Demna at Gucci – Time to Take Out the Trash. Demna Gvasalia, creative director of Balenciaga since 2015, appointed as new creative director of Gucci. He’ll take new position starting early July 2025. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Demna / GettyImages / Balenciaga / Gucci.