The Origin of Fashion. Story by Guillaumette Duplaix, Executive Editor of RUNWAY MAGAZINE. Photo Courtesy: Chanel / Hermes / Runway Archives.
Derived from the Latin word modus (meaning “manner”), the term “fashion” emerged during the late Middle Ages. It refers to the informal codes that govern societal behavior, particularly the ways we dress.
Ancient Beginnings
Fashion’s journey traces back to ancient Rome and Egypt, where clothing was a significant social marker. In these civilizations, garments symbolized status: the affluent adorned themselves with vibrant, elegant attire made from costly materials, while the less privileged donned simple, neutral-colored garments designed for utility rather than display.
Brooks Brothers: A Historical Icon
Established in 1818, Brooks Brothers stands as the oldest clothing brand in the United States. Initially a family-run business, this high-end luxury fashion house now operates under the ownership of Authentic Brands Group and Simon Property Group, maintaining its reputation for timeless elegance.
The Sewing Revolution: Barthélemy Thimonnier
A major turning point in fashion history came in 1830 when Barthélemy Thimonnier, a French tailor from the Lyon region, patented the first practical sewing machine. Known as the “métier à coudre” or mechanical sewing device, this invention revolutionized garment production, paving the way for mass-produced fashion.
Haute Couture and Artistic Proximity
Fashion as we know it truly crystallized with the advent of haute couture, which catered to the dominant social classes while maintaining a close relationship with the arts. This fusion elevated fashion to an expressive and cultural phenomenon.
Hermès: A Legacy of Luxury
Founded in 1837 by Thierry Hermès, this French couture house is the world’s oldest active luxury brand. Initially specializing in equestrian equipment, Hermès epitomizes craftsmanship and exclusivity, setting the standard for luxury fashion.
Fashion’s Multifaceted Concept
Fashion is more than an industry—it is a global phenomenon that reflects cultural, social, and personal aspirations. Rooted in the desire for innovation, it’s a transformative force, empowering individuals to express themselves and challenge norms. This transformative power has played a pivotal role in societal evolution, particularly in women’s emancipation.
Influences and Trends
Fashion trends arise from diverse influences: cinema, celebrities, climate, creative explorations, political and economic factors, and technological advancements. These elements shape not only what we wear but also how we define our identities.
Charles-Frédéric Worth: The Father of Haute Couture
The true inception of modern fashion occurred in the 19th century, led by Charles-Frédéric Worth, a British-born French couturier. Regarded as the pioneer of haute couture, Worth introduced live models to showcase his designs in prestigious salons. His work with Gagelin’s mercery, and exhibitions in London (1851) and Paris (1855), solidified his influence in the fashion world.
Coco Chanel: Redefining Elegance
Born into poverty, Coco Chanel rose to become one of fashion’s most influential figures. She revolutionized women’s fashion by replacing restrictive corsets with practical, comfortable designs. Iconic creations such as the little black dress and the Chanel suit embody her enduring legacy.
The Ephemeral Nature of Fashion
Fashion’s essence lies in its perpetual evolution, urging renewal before garments wear out or lose relevance. Often deemed fleeting, it permeates all aspects of life, influencing and reflecting societal values.
Design Principles
Fashion design is guided by five fundamental principles: emphasis, balance, proportion, rhythm, and harmony. These principles enable creators to craft effective and aesthetically pleasing designs, balancing innovation with functionality.
A Mirror of Values
Clothing choices represent our values and identities, symbolizing movements and challenging societal norms. Fashion fosters equality and raises awareness for critical causes, transcending its aesthetic appeal to become a medium of communication.
The Economic and Cultural Impact
Fashion is vital to global economies and societies, shaping culture and identity. What we wear tells a story of who we are or aspire to be, underscoring its significance beyond mere materiality.
Fashion’s history, rich with innovation and cultural shifts, highlights its role as both an art and an industry. From ancient symbolism to modern haute couture, fashion continues to inspire and evolve, defining eras and empowering individuals.
