Tod’s Spring Summer 2021 Milan Digital Fashion Week. Review by RUNWAY MAGAZINE.
Studio unveils the world of Tod’s and its collections, from the initial concept to the final phase of craftsmanship. This eye-opening, exhilarating behind-the-scenes experience focuses on the Spring 2021 Pre Collections which will be in store from December.
Moving freely at a natural pace, the camera follows the Creative Director, Walter Chiapponi, as he walks through the Tod’s Headquarters, via the design studios, research departments and workshops, straight into the heart of the company and its people. We are shown into the spaces where the products are made, starting from the very first phases in the creative process.
As we get a glimpse of the mood boards, prototypes and designs, Tod’s Creative Director explains how the collection was created and what inspired him, before taking us into the universe of craftsmanship. As we explore the finest hides, machinery, moulds and coloured yarns, we get to observe at first-hand those who are cutting, sewing, and ensuring the excellent quality of the products. These close-up details and stages of craftsmanship take us to the final scene: the photoshoot. The team shoots the look book with Italian models Edoardo Sebastianelli, Alessandro Fella and Matilde Buoso wearing the collection’s highlights. A behind-the-scenes reality tour of Tod’s Studio.
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