TOMMYNOW ICONS Fall 2018 Shanghai by RUNWAY MAGAZINE
This fifth in-season TOMMYNOW runway show continues to bring the brand’s spirit to life with consumers globally. From cities across North America, Europe and now Asia, every stop infuses TOMMY HILFIGER with the youthful and optimistic energy of local audiences. The
event built on the success of Tommy Hilfiger’s signature “See Now, Buy Now” format, and all runway looks were available across an ecosystem of immediately shoppable channels in more than 70 countries.
This season the TOMMYNOW fashion experience touched down in Shanghai to explore the power of icons. We look to our own heritage and the trailblazers who are shaping the future to give new meaning to the classics.
The debut collaboration between Tommy Hilfiger and four-time FIA Formula OneTM World Drivers’ Champion Lewis Hamilton, TommyXLewis, is a collision of sporty prep meets street.
HILFIGER COLLECTION and the TOMMY ICONS capsule push the boundaries of conventional sportswear with relaxed proportions and unexpected interpretations of our archival crest, global stripe and familiar sartorial patterns.
Fall 2018 is a celebration of iconic, American style that’s inspired by the leaders of tomorrow and designed for whoever you choose to be.
TOMMYNOW ICONS marked the global launch of the first TommyXLewis collaborative collection designed by iconic American designer Tommy Hilfiger in partnership with four-time Formula OneTM World Champion and global brand ambassador for TOMMY HILFIGER men’s, Lewis Hamilton.
Featuring unisex styling on the runway, the TommyXLewis men’s collection embraces the brand’s sportswear roots, revisiting iconic American styles. The collection celebrates bold colors, sporty influences, heritage pieces and versatile shapes that speak to the confident and modern fan of the brand.
Lewis’ personal twist to every design takes inspiration from his array of tattoos, luxury street style wardrobe and his lucky number 44. The TOMMY ICONS women’s capsule and global campaign is fronted by global brand ambassadors model Hailey Baldwin, model and activist Winnie Harlow, and actress Maggie Jiang, who also walked the runway to present the collection. The capsule celebrates TOMMY HILFIGER’s most iconic styles, putting an elevated
twist on timeless classics for the now.