For the first time Valentino appeared in Metaverse or Web3 in the publication of RUNWAY MAGAZINE dedicated to the Spring Summer 2023 season together with other Italian brands.
It is a first Metaverse interpretation of collections of Valentino, bringing this wonderful brand to the feature with the help of new technologies, giving new interactive reading experience.
Then the Haute Couture collection Spring Summer 2023 of Valentino was presented in an immersive RUNWAY MAGAZINE Web3 publication dedicated to Haute Couture.
RUNWAY MAGAZINE Web3 offered to the readers / viewers new fascinating, immersive experience.
Metaverse or Web3 magazine is a 3d version of magazine. In other words, what we see on a web-site: text, images, videos, java scripts to animate some elements – all these elements of publication we see in 2d – Web2. Web3 allows us to see the same elements but in 3d, and instead of white background, usual for web-sites (Web2), we can use an architectural structure, and place in this 3d environment texts, images, videos, animations, and 3d objects in 3d.
Read more about RUNWAY MAGAZINE Web3 / Metaverse publication experiences HERE.