For the first time Valentino appeared in Metaverse or Web3 in the publication of RUNWAY MAGAZINE dedicated to the Spring Summer 2023 season together with other Italian brands.
It is a first Metaverse interpretation of collections of Valentino, bringing this wonderful brand to the feature with the help of new technologies, giving new interactive reading experience.
Then the Haute Couture collection Spring Summer 2023 of Valentino was presented in an immersive RUNWAY MAGAZINE Web3 publication dedicated to Haute Couture.
RUNWAY MAGAZINE Web3 offered to the readers / viewers new fascinating, immersive experience.
Metaverse or Web3 magazine is a 3d version of magazine. In other words, what we see on a web-site: text, images, videos, java scripts to animate some elements – all these elements of publication we see in 2d – Web2. Web3 allows us to see the same elements but in 3d, and instead of white background, usual for web-sites (Web2), we can use an architectural structure, and place in this 3d environment texts, images, videos, animations, and 3d objects in 3d.
Read more about RUNWAY MAGAZINE Web3 / Metaverse publication experiences HERE.
Tips – How to use Runway Magazine Fashion Tale Web3
This is a Web3 / Metaverse integration. You don’t need to register an account to explore the Runway Universe. Just choose a random name and an avatar. If you want to have customized avatar options then an account is required. If you prefer to use mobile device that you’ll have to install an application for better performance.
Use your mouse to turn around. On mobile devices use dots to walk around or jump.
Navigation is very simple – on the keyboard use keys: W, A, S, D, Space to jump.
To take the screenshots – use key T. To record videos – use key R.
To have a full experience use the music and the sounds.
If for some technical reason the Web3 screen is dead just reload the page.
In this Web3 experience we used integrations of Unity, WebGL, Maya – Autodesk, Blender, Ready Player Me, Spatial technologies. The concept, design, development are intellectual property of RUNWAY MAGAZINE / RUNWAY STUDIO WEB3.
Fair Use Disclaimer for RUNWAY Web3 Publication / RUNWAY Immersive Experience
RUNWAY Web3 Publication / RUNWAY Immersive Experience is a new form of media expression intended solely for entertainment and educational purposes. This metaverse experience utilizes images of mentioned fashion brands to create a 3D models and interactive environment, allowing users to engage with the content in a novel and immersive way.
No products or services are sold through this experience. The use of concept and / or design of mentioned luxury brands falls under the doctrine of fair use, as it is intended to provide commentary, education, and entertainment for RUNWAY readers without infringing on their rights or those of their affiliated entities.
Key Points of Fair Use:
- Purpose and Character: This experience is non-commercial and created for entertainment and educational purposes only. It transforms the original works to create a new, immersive experience.
- Nature of the Work: The use involves copyrighted designs of luxury brands that are publicly available and widely recognizable.
- Amount and Substantiality: Only the necessary portions of designs were used to achieve the experience’s educational and entertainment objectives.
- Effect on the Market: This project does not compete with or substitute for the original works. It aims to enhance the fan experience without affecting the market for mentioned luxury brands.
If you have any concerns or believe that any content within this project infringes upon your rights, please contact us, and we will address the matter promptly.
