RUNWAY MAGAZINE ®
Vancouver Fashion Week is the fastest growing fashion week in the world and the only industry event that actively seeks out to showcase international award winning designers from over 25 global fashion capitals. For 30 seasons, Vancouver Fashion Week has celebrated multiculturalism and up-and-coming on their runways. We strive to identify undiscovered designers by providing an accessible and internationally reputable platform. Through international media coverage and cogent buyer connectivity, VFW has provided the exposure to project past designers on to the stages of success.
Among those to represent their countries are a group of talented designers from Korea. Their work has been seen in shows in Germany, France, China, Japan and now Vancouver Fashion Week have the honour of showcasing their works. Choi Boko, MEZIS and L by L are amoung those that will be hitting the runway with their lines for SS18.
Choi Boko, a first generation fashion designer from Korea, has created a womenswear brand known for its constructive but comfortable silhouettes combined with artistic prints and patchwork patterns. “This seasons theme is based on the contingency of Simulacrum. I wanted to express the process of constructing ‘another nature’ in the form of a fashion object, rather than a costume that imitates nature” says designer Choi Boko about her SS18 collection.
Debuting at this years event is designer Hyunmi Jang with her label MEZIS. Reining from the eastern province of Gyeongsangbuk-do, Hyunmi has established her brands MENZIS and Free Balance within the industry in shows around the globe including Germany, France and China.
VFW will be the first and highly anticipated show for the MENZIS brand for the Canadian market. Another first timer from Korea at VFW SS18 is Lee Youjung presenting her brand L by L. The featured brand targets women with global senses; it expresses romance and according to the designer is created to “reflect a woman’s sensibility on a modern scale”.
For her SS18 collection Lee has abandoned mass produced ready-to-wear techniques and has instead adopted the European style of small-scale luxury production to better express the romantic and feminine character of her line. Alongside these established designers there will be a host of emerging designers from Korea showcasing their collections at VFW SS18