Balmain Cruise 2022 Resort. Review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE
Olivier Rousteing didn’t get out much during these lockdown times. And it is a probably a good thing. He got couple new looks from the Balmain archives and for the rest he was messing up in his pajamas, imagining Balmain monogram in different colors, dipping into African, Asian (Kazakhstan, I suppose) and South American cultures. Why not, if they don’t mind. Olivier Rousteing already faced a backfire from the fashion houses and designers like Mugler or Chanel for picking from their archives.
Nations beware, Olivier Rousteing is coming to town to strip of your cultural heritage! Although one thing is to get complaints from fashion houses, another is to get backfire from the governments, who are very heavy on the fashion brands, who try to take their national heritage without authorization for sale.
Wonder Boy, as Olivier Rousteing likes to call himself, gave to each look pompous names like CITIZENS OF THE WORLD, HERITAGE, BLURRING BOUNDARIES. Bags came out quiet cute and very capable take piece of this Boho / Bohemian / Bobo Markets in France and Italy from Dior and Gucci.
Oh yes, the moving looks of course. He couldn’t handle it… this urge to pick concept from someone else. In April Gucci for 100 anniversary made each and every look in gif file, not to mention that we do it since 2017, so Olivier Rousteing did his picks, and brought it to another level. Animation with “fantasy”. For couple of years we know face detection apps, removing background, adding abstract or art videos instead. Here you go, just another Bobo pajama party!