Ferrari First Fashion Show – Spring Summer 2022 took place in hometown of Ferrari Maranello, company’s headquarters. Review by RUNWAY MAGAZINE.
For the first time Ferrari seriously took fashion to the high Ferrari demands, and created a first collection for Spring Summer 2022.The collection is unisex, created by Armani designer Rocco Iannone for men and women.
A catwalk set up on the assembly line for the “Prancing Horse” V12 sports cars, such as the new 812 Competizione.
“Ferrari is never a nostalgic company, it’s always ready to seize the spirit of present and to look at the future,” said designer Rocco Iannone.
“We want to attract young people and women,” he said. “Our targets are not just those who buy a Ferrari but also those who have awareness of the brand and of its values… Most of them are high performance technical fabrics but with a haute-couture touch,” said Rocco Iannone.
Rocco Iannone described the collection as “fluid,” with 80% of the fashions designed to appeal to both women and men, with sizes spanning XXXS to XXXL.
Posted from Modena, Italy.
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