Christian Dior Spring Summer 2021 Campaign. Christian Dior House for this Spring Summer 2021 season created absolutely fabulous stories. The House created together with Haute Couture tarot collection for this summer a outstanding campaign inspired by Caravaggio, with feminine characters from the books of Virginia Woolf. Suddenly opened a fountain of creativity, profound understanding of history and great human culture united in Haute Couture collection and in this series of the photos by photographer Elina Kechicheva. The creative fashion world was missing this kind of campaigns since Dolce Gabbana, who first started monumental photography, reproducing famous paintings, bringing to life ancient characters, reminding us about profound values of humanity. And we all hope that this new creative way House of Dior took will last, and it is not just a flic after cheap and ugly “Bobo fringues”.
Celebrating excellence in savoir-faire and creation in all its forms – from Virginia Woolf’s feminist essays to militant collages by Lucia Marcucci that enhanced the staging of the show –, the collection is captured in a campaign brimming with the unique power of painting. Inspired by Caravaggio’s mastery of chiaroscuro, these photos highlight silhouettes with an almost sacred aura of mystery, like icons in a painting, punctuated with shimmering shades of blue, red and gold. Captured by the photographer Elina Kechicheva, these images sublimate Dior codes reinvented with a new language, combining precious embroideries with paisley motifs and floral designs that blossom on dresses and trousers, as well as the essential Dior booktote. Light, fluid pieces take on the deep blue of denim, while the revisited men’s shirt is combined with the Dior palto jacket, freeing movement with grace and elegance, alongside the irresistible Dior caro bag. Virtuoso compositions that reveal and exalt the infinite possibilities of the art of couture.