Counterfeit in KITH by J. Logan Home. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photos: RUNWAY MAGAZINE /  J. Logan Home.

Yep, and again here we are. New concept store in Paris Kith started selling counterfeit goods. 

Primary targets: CHANEL, HERMES, CELINE. Today more than 20 stores in New York, Los Angeles, Florida, Texas are selling counterfeit goods. And today counterfeit goods are available in Kith Paris. 

Counterfeit or not Counterfeit – let’s define

When you buy luxury goods do you ever pay attention to the terms of sales, or ask what exactly you can do with them? You should. Obviously the luxury goods you bought you can wear and transform in any way you feel like it. You own them. You can ask your tailor to attach Chanel buttons or a scarf to your Levi’s jacket and wear. You can use your old Louis Vuitton bag as a canvas and ask your tailor to add them as patches to your Levi’s jeans. All these modifications permitted ONLY FOR PERSONAL USE.

But what is not permitted by law is to modify luxury brands items and resell them for a very high price, like $3,000 and more. The luxury brands like Chanel, Hermes, Louis Vuitton, and others have intellectual property (copyright, trademark etc.) legal protection for the all items they produce, so the other brands can’t re-tailor them and re-sell.

Re-tailoring, or any kind of modification without authorization of the owners / producers of these items for commercial purposes (reselling) is ILLEGAL! It’s COUNTERFEIT!

Chanel didn’t give any authorization for re-modeling the scarves they produced, they also didn’t give an authorization for mix-and-match them with Hermes or Celine brands. All modifications done “in the house”. Reselling contract of luxury brands clearly states that all modifications of the items by resellers are forbidden!

So why would Kith in Paris start the walk on a dark side, just two steps from Chanel, Hermes, and Celine stores? 

J. Logan Home Counterfeit production

Introducing Logan Horne, founder of a “brand”… yes a brand “J. Logan Home“, who followed the concept of Dapper Dan and came up with the idea to buy silk scarfs of Chanel, Hermes and Celine and “re-model” them into shirts and shorts. And the price them as high as he thinks luxury brands would cost

The best seller is a shirt made from Chanel Iconic Chain Motif Scarf. A Chanel shirt by J. Logan Home costs $3,200.

See all shirts on J. Logan Home website and Instagram @jloganhome.

I noticed that this “star stylist” knows exactly what he’s doing. On his web-site there are only 3 shirts displayed. 2 shirts are sold out… Why would Chanel bother with very little things like this. 3 shirts…. But there is so much more where it came from. On his Instagram he displays the catalogs and different announcements where you can buy them. And from here it becomes interesting. Massive stock of counterfeit shirts is available in physical stores in the USA and now in Paris, France, thanks to Kith.

I’d count more than 300 counterfeit shirts for the price of $3,200. Total sum = $960,000. Interesting, isn’t it?! J. Logan Home started his shadowy business in 2020, and by 2023 he probably sold much more than 300 shirts, as today he’s expanding, and welcomed to Paris, to the “hottest” concept store in Paris – KITH.

Logan Horne introduces himself as a star stylist, who’s been making his way from Los Angeles to New York, and finally settled in Palm Beach, Florida. “Creative Director Logan Horne is a collector, stylist and vintage enthusiast who founded J.L.H. in 2020. Though the sources of each piece originally derive from the salons of Europe, the Palm Beach location makes its own important contribution, with local small business at heart,” – written in his web-site. 

And here’s more: “Guaranteed Authentic Repurposed Designer Materials. Every J. Logan Home item is sewn and finished by hand in and around Palm Beach, Florida by a skilled team of artisans. Each piece is one-of-a-kind, created from authentic designer materials sourced and curated by J. Logan Horne. Any variations are a reflection of a singular nature, as well as the character and story of the component parts.”

“Each Maison is a one-of-a-kind piece made up of three authentic designer scarves hand-selected from Logan Horne’s personal archive, then custom-matched and expertly sewn to highlight the detail, color and brilliance of the masterful textile illustrations of Hermès, Gucci, Celine and Chanel. To complete the look, the Maison is finished with rare, vintage buttons.”

“NOTICE OF NON-AFFILIATION AND DISCLAIMER
J. Logan Home is a lifestyle brand, emphasizing sustainability through the use of pre-owned designer goods to create unique household objects and furniture. We are not, however, affiliated, associated, or in any way officially connected with Hermès, Gucci, Chanel, Celine, and any other designer brand, or any of their subsidiaries or affiliates. The names of these companies, as well as related names, marks, emblems, brands, and images, are registered trademarks of their respective owners. We claim no right or interest in such names, marks, emblems, brands, or images.”

List of the stores who sell counterfeit goods:
You can find these counterfeit pieces in New York, Los ANGELES, Florida, Texas, Canada and now in Paris in Kith. 

Media and celebrities who support COUNTERFEIT, or downside of “sponsored content”

Indeed, it is common knowledge that fashion media can persistently provide you with their expertise and evolve due to the presence of paid publications and “sponsored content”. It is also evident that some media outlets uphold the principles of journalistic freedom and strive to deliver reliable information. However, there are also media organizations that prioritize sponsored content and offer sponsors a means to manipulate public opinion by disseminating such content, regardless of its legality.

So from June 2021 to June 2022 Logan Horne started his publicity and marketing campaigns. Of course the first and foremost media he turned to is Vogue. See different “sponsored content” proposed to the public by several media outlets, promoting Logan Horne and his production of counterfeit goods HERE.

I’ll let you be the judge of that. I’ll just drop excerpts and links to the publications here.

Vogue: “If you follow menswear, maybe you’ve seen J. Logan Home’s upcycled cabana shirts swirling around the internet. This summer, Logan Horne, a fixture of the social set whose claim to fame can be traced back to his styling stints for Lindsay Lohan and Leighton Meester, launched a line of men’s shirts patchworked together from old Hermès, Gucci, and Celine scarves. Though Horne is not affiliated with any of these luxury brands…” Read full article HERE.

Vogue also included counterfeit production of Logan Horne to their shopping items. Here’s Vogue notice: “All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.”

WWD: “Logan Horne started his career as a stylist for boldface names including Lindsay Lohan and Karolína Kurková. But he shifted gears last year when he launched a collection of home furnishings created from repurposed materials. And now, Horne has turned his attention to men’s wear.
His goal is to “carve a whole new genre of reworked fashion,” he said. And toward that end, he has amassed a collection of vintage designer scarves from high-end houses such as Chanel, Gucci, Celine and Hermès and is crafting them into men’s shirts. He groups the scarves into themes — equestrian, hunting, etc. — and then uses three for each shirt so the front, back and sleeves are different yet complementary. The shirts are finished with vintage buttons and no two pieces are the same.” Read full article HERE.

There are other media like Los Angeles Times, GQ happily published sponsored articles, even affiliated with him, proposing his items for sale and earning affiliate commission.

Hamptons: “With his eco-friendly ethos at heart, Home’s high fashion brand is not only stylish but also sustainable”. And here’s more. “These 6 Hamptons Philanthropists Are Revolutionizing The World by Phebe Wahl. The next generation of power philanthropists are here not just to champion a cause—but revolutionize the world along the way. J. Logan Home creative director and former celebrity fashion stylist J. Logan Horne brings a curated eye to everything from men’s shirts reimagined from designer scarves to the nonprofits he supports. The Palm Beach-based tastemaker, who is a regular at Hamptons events, shares his eco-friendly ethos.”

And last but not least – the only star who’s been noted by Nylon and Daily Mail who supports counterfeit goods production is Dua Lipa. Following one single principle in life – opportunism, with a sign “who cares”, she had no problem to promote Logan Horne counterfeit production, and after that to sign with Donatella Versace collaboration for resort collection.

NYLON picks: “A Weekly Roundup of our Favorite Celebrity Outfits. Dua Lipa showed her support for makeup artist Lisa Eldridge and the launch of her new Pop-Up Studio in London. Lipa went biz-casual for the evening, pairing a black blazer with jeans from The Attico, an Ed Curtis patchwork-style top, J. Logan Home bucket hat, and Balenciaga sneakers.”

Daily Mail.com: “Dua accessorised perfectly with a J.Logan Home bucket hat to match her sweater and dozens of silver rings.”

That’s a wrap…