Emporio Armani Fall Winter 2023-2024 Ready-to-wear Milan Fashion Week. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Giorgio Armani.

Extremely cute collection… joyful, cheerful.. and the very French collection of Giorgio Armani took all our hearts. Models were almost dancing and smiling on the runway, wearing black hats and berets, a little bit Chanel-ish, I might add. And yes, the Eiffel Tower was missing. This unbelievably vivid Italian-French collection with flying mini-skirts and tank-tops, sparkling jackets and mini-dresses is one of a kind, and so so young. Giorgio Armani is forever young! 

Circus of life: just like an Elizabethan theatre, when staging the everyday, Giorgio Armani consistently suggests clothes that bring out the person, not the character. For the Fall Winter 2023-24 Emporio Armani Women’s Collection, this style credo takes on an eclectic, urban inflection, tinged with impalpable humour. In this Collection, the irony is subtle but evident, like the dazzling smile of the model whose giant picture acts as the backdrop to the catwalk, summing up the spirit and attitude of the collection.

Day and evening are interchangeable, in both clothes and accessories: just like the theatre, everything comes back around within the ring, with the emergence of an unusual classicism.

See all looks Emporio Armani Fall Winter 2023-2024